What we are building
Two clear routes from one site. A driver who wants somebody to come to them, and a driver happy to bring the car in, should each get a page written for them, a form that captures what that job needs, and an honest statement of what to expect.
1. Decide which jobs are bookable and which are quoted
This is the decision everything else follows from.
Typically a chip repair is standardised enough to book directly: fixed price, fixed duration, no part to order. A replacement is not, because the glass has to be identified from the registration and ordered.
Write it down: repairs bookable, replacements quoted then scheduled. Then build the site to match, rather than pretending everything can be booked and disappointing half the traffic.
2. Build the mobile page around the area, not the service
A mobile customer's first question is whether you come to them. So the page leads with coverage: the towns and postcode districts you serve, and the honest edge cases.
State the conditions plainly, because they cause most of the aborted jobs:
- You need somewhere reasonably level and safe to work, and enough room to open both front doors.
- Weather matters. Adhesive cure and dynamic calibration both depend on it, and a job may be moved.
- A replacement needs the car to stand for a period after fitting before it is driven.
- Underground and multi-storey car parks are usually not workable.
Saying this before the booking prevents the wasted trip.
3. Capture the address properly
For a mobile job the address is the job. Ask for the full address, not just a postcode, plus one free-text line for access notes: gate codes, which car park, which side of the building, a contact who is not the driver.
Then ask a second question most forms miss: will the car be there for the whole window, and can we have the keys. A car locked in a compound with the driver in a meeting is the most common failed mobile visit.
4. Use windows, not appointment times
A mobile diary is a route, and a route slips. Offer morning and afternoon windows, promise a call or text when the technician is thirty minutes away, and keep that promise. Drivers accept a window they were told about; they do not accept a nine o'clock slot that arrives at noon.
Configure it in Jobber, ServiceM8 or Housecall Pro as windows and let the tool send the on-the-way notification.
5. Build the in-shop page around the wait
A workshop customer has different questions: where do I park, how long will it take, and what do I do while I wait.
Answer all three. Address with a map, parking instructions in words, the duration honestly stated, and what is there — seating, wifi, coffee, whether there is a supermarket within walking distance. If you have a courtesy car or a lift within a couple of miles, that is a headline, not a footnote.
6. Let the postcode route, but never block
Ask for the postcode early, then decide. If the address is outside the mobile area, the reply offers the workshop instead of refusing the job. If it is a long way from both, say so kindly and give a range.
Do not build a coverage checker that turns visitors away at the door. Some of those jobs are worth doing and all of them are worth answering.
7. Make the choice visible on the home page
Two buttons, plainly labelled: "We come to you" and "Bring it to us". A driver knows which they want before they know anything else about you, and a home page that makes them read to find out loses them.
8. Handle the ones that cross over
A chip repair booked as mobile that turns out to need replacement. A workshop booking on a car that cannot be driven. Both happen weekly.
Put one line on both pages: if it turns out the glass needs replacing, we will tell you before any work starts and there is no charge for looking. It removes the fear of a bait-and-switch, which is the quiet reason people ring the chain.
9. Test both routes on a phone, outdoors
Book a mobile repair and a workshop repair on your own site, on mobile data. Check the address and access notes reach the technician's app, not just your inbox. Check the confirmation text names the window and the location correctly.
Where this sits
Our auto glass websites ship with both routes built, coverage pages, address and access capture, and window-based scheduling wired to your tool, at a fixed price. The wider trade version is on the automotive page. Two audiences, two paths, and no compromise page in the middle.