The short answer
Both, on two separate pages, with two buttons on the home page: "We come to you" and "Bring it to us". A driver decides which they want before they know anything else about you, and a single page trying to serve both loses half of them. The mobile page leads with coverage and conditions. The workshop page leads with parking, duration and the wait.
Why the split matters
The two customers have almost nothing in common.
The mobile customer has a car they would rather not drive, or a working day they cannot leave. Their question is: do you come to my postcode, and when.
The workshop customer has decided the car can be moved. Their question is: where do I park, how long, and what do I do while I wait.
Answer either question with a page written for both and it reads as evasive.
What the mobile page must state
Coverage first: the towns and postcode districts, with the honest edges rather than a map that implies a hundred-mile radius.
Then the conditions, because these cause the aborted visits:
- A reasonably level, safe place to work with room to open both front doors.
- Weather affects adhesive cure and dynamic calibration; a job may be moved and you will ring rather than guess.
- After a replacement the car has to stand for a period before it is driven.
- Underground and multi-storey car parks are usually not workable.
None of that puts people off. Discovering it when the technician arrives does.
What the workshop page must state
The address with a map, and parking in words as well as pins — which entrance, which bay, what to do if the front is full.
The duration honestly: a chip repair in half an hour, a replacement with recalibration in most of a morning. Then what the wait is like: seating, wifi, coffee, and whether there is anywhere within walking distance. A courtesy car or a lift within a couple of miles is a headline, not a footnote.
How the booking should differ
Mobile takes a full address, not a postcode, plus access notes: gate codes, which car park, which side of the building, an alternative contact. Ask whether the car will be there for the whole window and whether you can have the keys, because a locked compound with the driver in a meeting is the commonest failed visit.
Offer windows, morning or afternoon, not appointment times. A route slips. Promise a text when the technician is thirty minutes away and keep it.
In-shop can take a real slot, because the car comes to you and the day is predictable. Chip repairs can usually be booked directly. Replacements should be quoted first, since the glass has to be identified from the registration and ordered.
The line that belongs on both pages
If it turns out the glass needs replacing rather than repairing, we will tell you before any work starts, and there is no charge for looking.
That sentence removes the fear of a bait-and-switch, which is the quiet reason a nervous driver rings a national chain instead of you.
Routing without turning people away
Take the postcode on the quote form and decide afterwards. If the address is outside the mobile area, offer the workshop. If it is far from both, say so kindly and give a range.
Avoid a live coverage checker that refuses the enquiry at the door. Some of those jobs are worth the trip, and all of them are worth an answer.
What to check before you call it done
Book both routes on your own phone, on mobile data, outdoors. Confirm the address and access notes reach the technician's app rather than only your inbox, and that the confirmation text names the right window and the right location.
Where this sits
Our auto glass websites ship with both routes, coverage pages, access capture and window scheduling wired to Jobber, ServiceM8 or Housecall Pro, at a fixed price. The wider trade version is on the automotive page. Two audiences, two paths, and both of them answered in the first screen.