The short answer
Give each its own page with a stated price or a tight range. A car park dent and a rear-end respray are different customers with different budgets, and the small-job customer is searching for the small job by name. These are the highest-intent searches available to a body shop and almost nobody competes properly for them.
Why they cannot live on the services page
Someone with a scuffed bumper corner does not search for a body shop. They search for bumper scuff repair, or alloy wheel refurbishment, or how to get a dent out without paint.
They are also braced for rejection. They assume a body shop will treat a two-hundred job as an inconvenience, quote a full panel respray out of habit, and keep the car for three days. So they go to the mobile smart repairer with a van and an Instagram account instead.
A services page with "we also offer smart repairs" does not reach that person. A page called bumper scuff repair, with a price on it, does.
What the smart repair page needs
What it is. A localised repair to a small area of damage, colour matched and blended, without refinishing the whole panel.
What it suits. Bumper corner scuffs, small stone chips, kerbed alloys, scratches that have not gone through to metal, minor scuffs on plastic trim.
What it does not suit. Damage across a panel edge, deep creases, anything through to bare metal over a wide area, and three-stage pearls where blending a small patch is genuinely harder. Say so; the honesty wins the bigger job later.
The price. A stated figure or a tight range for the common cases. This is the whole point of the page.
The time. Same day, or a few hours. That is the other half of the appeal.
Photographs. Three before-and-after pairs with close-ups, specifically of small damage.
What the PDR page needs
What it is. Working the metal back from behind the panel with tools, no filler and no paint, so the original factory finish stays intact.
Why that matters. No repaint means no paint match question and no effect on originality — a real argument for newer cars and for lease returns.
What it suits. Car park dings, hail damage, door edge dents, shallow dents where the paint is unbroken.
What it does not suit. Damage where the paint is cracked, dents on a sharp body line or panel edge, and aluminium panels, which behave differently and are harder.
The price. Per dent, or by size band, or a range. Hail damage is quoted, and say so.
The time. Often an hour or two, which is the strongest selling point on either page.
Why these pages pay
Three reasons.
They win searches with a clear intention to buy, at a fraction of the competition of "body shop near me".
They fill gaps in the schedule with work that does not need a booth or a courtesy car, and they can often be booked directly rather than quoted.
And they introduce customers who come back with the large job. A driver whose kerbed alloy you fixed for a hundred pounds in an afternoon is your body shop when somebody reverses into them next year.
How the booking should differ
These are the jobs that can be booked, not just quoted. A shorter form: one or two photographs, the registration, the postcode, and a choice of slot. Quote firmly from the photograph where you can, because a firm price on a small job converts immediately.
Keep the four-angle estimate form for accident work and give the small jobs their own two-photograph route.
Where this sits
Our body shop websites include separate smart repair and PDR pages with stated prices and their own short booking route, at a fixed price. The wider trade version is on the automotive page. Put a price on the smallest thing you do. It brings in the biggest jobs later.