Before you start
Use your own phone, on mobile data rather than the clinic connection, in a private tab so you arrive as a stranger. Each test is something a client does on the way to a first consultation. Run them in order.
1. Book an initial consultation and wait for the paperwork
The test: book yourself an initial consultation, then look at what arrives.
Pass: live availability, a confirmation, and an intake form — plus a food diary if you use one — attached to it.
Fail: a contact form promising someone will be in touch, or a confirmation carrying only a date.
The fix: embed availability from whichever of Jane, Cliniko, Zanda, Healthie, Practice Better or Power Diary you run, with forms set to go out on confirmation.
2. Look for the page about the reason you were called
The test: pick what clients most often arrive with, then count the taps from the home page to a page about it.
Pass: one tap to a page that names it the way a client would say it.
Fail: two taps or more, or one Services page where every area is a bullet in a list.
The fix: a page each for the areas you take — gut health and IBS, diabetes, weight management, sports nutrition, paediatric, eating disorders — in the client's language, not the referral letter's. Each is a separate search.
3. Hand it to somebody who does not know the titles apart
The test: show a practitioner profile to a friend outside healthcare and ask what your qualification is.
Pass: they can name your professional body and see a registration number without hunting.
Fail: letters after a name and nothing else, which reads exactly like an influencer's bio.
The fix: professional body, registration number, and one plain line on what the title means, on every profile.
4. Find the price of a first consultation
The test: learn what an initial consultation and a package of follow-ups cost, using only the site.
Pass: both are on a page reachable from the menu, with what is included under each.
Fail: prices behind an enquiry, or a discovery call offered as the way to find out.
The fix: publish the initial fee, the follow-up fee and any package, each with inclusions, in something you can edit yourself. A client comparing three practices without your price is comparing the other two.
5. Arrive from three hundred kilometres away
The test: pretend you are nowhere near the rooms, and find out whether this practice will see you.
Pass: a page describing how a video consultation runs, who it suits, and what the client needs at their end.
Fail: an address, a map, and no sign that online is an option.
The fix: one online-consultation page, and a line on every area page pointing at it. Working nationally, that is the difference between a suburb and a country.
6. Read your own home page as a competitor would
The test: read the first screen and area pages for anything promising an outcome, and for client quotes.
Pass: claims you could defend to your professional body, and no testimonials where your regulator restricts them.
Fail: transformation language borrowed from the wellness market, or a review carousel where the rules do not allow one.
The fix: write to the evidence and to your own code of practice. Australian regulated practitioners cannot use testimonials in advertising, and rules differ elsewhere, so check what applies where you practise.
Which failures cost the most
Tests 2 and 4 decide whether a sceptical stranger stays long enough to care about the rest. Test 3 is ten minutes of writing, and the one advantage registration gives you over better lighting. Test 5 is the enquiry you never hear about, because they assumed the answer was no. Test 6 only matters once, and then matters a great deal.
Where this sits
Our dietitian and nutritionist websites are built to pass all six at a fixed price. For the diagnostic version, ordered by what each failure costs, read why your nutrition practice site gets no bookings, and for what applies to claims where you work, see dietitian website rules by country.