Six tests, one phone, no clipboard
Run these on your own phone, on mobile data rather than the studio Wi-Fi, in a private window. Each one is something a client does before they ever speak to you — one books an assessment, one is stood at a bus stop reading Thursday's timetable. Write down which fail, not how many.
1. Book an assessment in one sitting
The test: starting at the home screen, book an initial assessment for next week.
Pass: real availability appears, the assessment is its own appointment type with its own length, and an intake form follows before the visit.
Fail: a contact form, or a phone number and opening hours.
The fix: embed booking from whichever of Cliniko, Nookal, Zanda or Jane you run, with the intake form attached to the assessment type.
2. Read Thursday evening one-handed
The test: find out what is on at six on Thursday and whether there is a place left.
Pass: a day you can swipe to, showing the class, the instructor, the time and the spaces remaining.
Fail: a PDF, a picture of a grid, or a full week view you have to pinch and drag around.
The fix: pull the timetable from your own tool, or from Mindbody, Momence or TeamUp, and style it to match the site as a phone-first list.
3. Buy the cheapest way in
The test: try to become a paying client today, at the lowest price you offer.
Pass: each option — intro offer, drop-in, class pack, membership, one-to-one block — says who it is for, and its own button goes to that exact purchase.
Fail: a price list with one Book button underneath it, or "get in touch about memberships".
The fix: give every product its own purchase link, and write one line per product naming the client it suits.
4. Arrive as a complete stranger
The test: pretend you have never been. Try to book a class first, with no assessment on file.
Pass: where your model requires the assessment first, the booking will not sell you a class place, and a sentence explains the order before you hit it. Where it does not, the intro class is one tap.
Fail: the pages say assessment first and the booking sells class places anyway, or the requirement appears only in terms nobody reads.
The fix: enforce the order in the booking tool, and say it where the client is choosing rather than in a policy page.
5. Pick a name off the timetable
The test: choose an instructor from Thursday's list and find out who they are.
Pass: a profile with qualifications, registration where it applies, what they teach, and a button that books them.
Fail: a group photo with first names, or a team page with no way to book anybody on it.
The fix: a page per physio and instructor, each carrying its own booking link.
6. Ask the claim question
The test: you want to know whether any of this can go through health insurance. Find out without ringing the studio.
Pass: a page stating who can claim, which funds or insurers, and how the receipt is issued.
Fail: silence, or "ask at reception".
The fix: state it plainly where your qualification allows it, and have the receipt come out of the booking tool. What is claimable differs by country and by fund, so write it from your own registration.
Which failures to fix first
Two and three lose clients who had already decided to come: a timetable nobody can read, and a pass nobody can buy without a conversation. One and four decide whether the right client starts in the right place. Five is the difference between you and every general class in the area, and it is usually the thinnest page on the site. Six is the quietest failure here, because nobody tells you they went elsewhere over a claim question.
Where this sits
Our rehab studio websites are built to pass all six at a fixed price. For the diagnostic version, ordered by what each failure costs, read why your rehab studio website gets no bookings. For the build, see what a rehab studio website costs or class booking systems for physio Pilates studios.