Six tests, ten minutes
A denture clinic website has six jobs. Each has a test you can run on your own phone between patients. Do them on mobile data, in a private window, with your system text size turned up to a large setting, because that is how a good share of your patients read.
1. Be readable at a large text size
Test: turn the phone's text size up, open the home page and a treatment page, and read them without pinching.
Pass: everything scales, the navigation still opens and closes, buttons stay apart from each other, contrast is strong, and nothing important is baked into an image.
Fail: text stays stubbornly small, columns collapse over each other, the menu button lands on top of the logo, or the price list is a screenshot.
Fix: relative units for type and spacing so the whole layout scales, a generous base size, high contrast colours, tap targets with room around them, and a real handset test at the largest common setting rather than a narrowed browser window.
2. Give the patient a price
Test: find what a full set costs, then a partial. Time yourself.
Pass: from-prices per denture type, with what each includes, the number of visits, and finance if you offer it, found in under thirty seconds.
Fail: "contact us for a quotation", one price for everything, or a fees PDF from two years ago.
Fix: prices held as editable records, one per denture type, with inclusions, visit count and an honest line about what changes the figure after a consultation.
3. Take a repair booking
Test: pretend a denture snapped this morning. Find how to get it seen today.
Pass: a repair page of its own with the fee, the turnaround, what to bring, whether it can be done while they wait, and the time to ring by for same-day.
Fail: repairs as a bullet on a treatments page, or no mention until you phone.
Fix: build the page, name it after what people search for, and put the next available repair slot on it where your diary allows.
4. Book online and by phone with equal ease
Test: without scrolling, tap Book. Then, without scrolling, tap the phone number.
Pass: both are in the header on every page. Book opens the right appointment type in Dentally, Software of Excellence, Cliniko, Jane or whatever runs your diary. The number dials.
Fail: Book hidden in a menu, a generic contact form, a phone number rendered as an image, or a booking widget that ignores the patient's text size.
Fix: header button and tappable number, deep-linked appointment types, and the widget itself tested at a large text setting.
5. Explain who you are and what you can do
Test: find out whether a patient can come straight to you, and what your registration means.
Pass: a plain-language page saying what your registration is, what it allows, who does what at the clinic, and when a dentist is involved. Registration details shown as your regulator requires.
Fail: initials after a name and nothing else, or claims that would not survive a regulator reading them.
Fix: write it for a patient who has never heard the term. Keep it factual, avoid superlatives and outcome promises, and check it against your own regulator's current advertising rules, which differ by country.
6. Show whether the site is working
Test: ask whoever runs reception how many bookings and calls the site produced last month, and from which page.
Pass: booking clicks, call taps and form submissions recorded by page, reviewed monthly.
Fail: nobody can say, so nobody can tell whether the fees page or the repair page is doing the work.
Fix: add the events, then spend ten minutes on them once a month. Also confirm nothing on the site is collecting health information in a plain website form.
Scoring
Six out of six and the site is doing its job. Keep prices and photographs current, and add a page when you add a service.
Four or five: fix the failures individually, no rebuild needed.
Three or fewer, especially if tests one, two or three are among them: the site is not being used by the people it was built for, and the bookings you are getting are only the ones a younger relative made on the patient's behalf.
Where this sits
This is the launch checklist for every denture clinic website we build, and the first ten minutes of a review on one you already have. The same six jobs, in different forms, sit behind the wider dental practice websites we make, and the packages are on pricing. For a denture clinic, test one is the one that changes everything else.