The number turns on one question
When an acupuncture clinic asks for a price, the narrower question underneath is which of two builds this is: one practitioner explaining the work and taking first appointments, or a clinic with several practitioners, a herbal dispensary and a run of conditions that each need careful writing up? That split moves the price further than either the page count or the styling, because everything on the second list is writing and checking rather than design.
One practitioner: Essentials, $500
Essentials is the right size for a solo acupuncturist: eight pages, two rounds of changes, live in roughly a fortnight. Those eight pages hold the whole structure this practice needs:
- An opening screen for somebody recommended by a friend who is still nervous
- A first-visit page describing the appointment and the treatment room
- Two or three condition pages, written to the advertising standards where you practise
- Fees for the initial consultation and the follow-up
- A profile carrying your training, professional body and registration number
- Contact, with booking on it
That is the version most solo practitioners should buy: twenty pages before a second practitioner or a dispensary arrives is structure nothing fills.
Several practitioners, or a dispensary: Complete, $1,500
Complete runs to twenty pages, four rounds of changes and about four weeks to launch, and it is the tier where booking connects to the clinic diary instead of an inbox. The extra pages have obvious homes:
- A profile per practitioner, each with its own registration details
- A page each for herbal medicine, cupping, moxibustion and dietary therapy
- A longer run of condition pages, not only the busiest three
- A fee table you can edit yourself, covering packages and herbal prescriptions
- Real photography of the room, which earns its keep here
Booking: in the price, or quoted
Buy a new Complete site and the booking work comes with it: we pick the system that suits how the clinic runs, hook it to whichever calendar you already live in, switch on Stripe deposits and automatic reminders, and check that the confirmation email lands somewhere other than spam. On a site that already exists, booking is its own job: quoted inside a day, normally a week of work.
Your clinic software stays a subscription you pay direct, outside the build price either way.
A site that already exists
Before quoting a rebuild, it is worth knowing whether what you have is salvageable. A Diagnosis buys that: $299, three days, and a written answer in plain English on what is broken, the cost of each repair, and whether repairing beats replacing. Want it fixed as well as identified? That is Diagnosis and fix, $799, roughly a fortnight. Rebuilds get priced once the diagnosis exists, never before.
The bills that continue
- Hosting
- The domain, renewed each year and registered to you
- Whichever clinic system you run, billed to you directly
- A care plan, if updates, backups and small changes should be somebody else's job: $99/mo on Basic, $249/mo on Growth including four hours of changes, $499/mo on Scale
Five things that move the quote
- Whether you dispense herbs. A dispensary adds a herbal medicine page, a prescription line in the fees, and a second body of claims to check.
- How many conditions you want a page for. Each has to be written inside the advertising standards where you practise: slow, careful writing rather than layout work.
- How many adjunct services you run. Cupping, moxibustion and dietary therapy are three separate searches, and so three pages.
- How many practitioners need a profile. Each carries training, professional body and registration number, and multi-practitioner booking is what pushes a clinic from Essentials to Complete.
- Where you practise. Advertising and testimonial rules differ by country — registered practitioners in Australia cannot use testimonials in advertising at all — which changes what fills the trust slot and how condition pages get written.
Notice the absentee: design ambition. A quote that scales with visual flourish rather than with the writing and verification is priced on the wrong axis for this trade.
Where this sits
Our acupuncture clinic websites get built to that structure for a fixed price. Try the six phone tests on what you have now, and check what you may claim in acupuncture website rules by country.