Three page types push this past a small site
Most clinic websites fit inside eight pages. A chiropractic one usually does not, and it is worth knowing why before you read a quote.
Three things take up the room. A practitioner needs a profile each, with registration. Conditions need a page each, written carefully. And care plans need a page of their own, because a course of treatment explained badly reads as a sales pitch and explained well reads as a plan. None of those are padding, and none of them compress.
The recommended build: Complete at $1,500
Twenty pages over about four weeks, four rounds of changes, and booking wired into your clinic software rather than an inbox. What the room goes on:
- A separate new-patient booking route, with the longer first slot and the intake form sent ahead
- A first-visit page describing the consultation, the examination and the adjustment, with photographs of the room
- Care plans with typical courses, review points, per-visit and package prices you can edit yourself
- A profile per practitioner carrying registration numbers and what each one focuses on
- Condition pages written to your regulator's advertising standards
- Insurance and fees, including which insurers you work with
The new-patient route is the one that repays fastest. A first visit booked into a standard slot runs over, and a first visit booked without an intake form starts with paperwork instead of a conversation.
Where the advertising rules sit in the budget
This is the part clients underestimate. Regulators in several countries restrict what a chiropractic site may claim, and the restrictions are not the same in each. Australia's rules on testimonials are stricter than most.
Writing condition pages inside those limits from the start costs no more than writing them badly. Rewriting a site after a complaint costs considerably more, and the pages come down in the meantime. If you are unsure what applies where you practise, that is a conversation before the copy, not after it.
When Essentials at $500 is enough
A single practitioner, no insurance work, conditions covered on one page rather than several: eight pages and about a fortnight will do it. You still get the first-visit page and online booking. You lose the room for per-condition pages, which is the thing that brings the search traffic — so treat it as a starting point rather than the finished site.
An existing site you are unsure about
Diagnosis is $299 with a report in three days: what is broken, what each fix costs, and a straight answer on repairing versus rebuilding. Diagnosis and fix is $799 across about two weeks.
The monthly side
- Domain, renewed yearly in your own name
- Clinic software, paid direct to Jane, Cliniko, ChiroTouch, Zanda, Power Diary or Nookal
- Hosting
- A care plan if fee updates, backups and fixes should be handled for you: Basic $99/mo, Growth $249/mo with four hours of changes
What changes the quote
- How many practitioners need a profile
- How many conditions get their own page
- Whether care plans are one table or several packages
- Whether insurance claims need explaining
- Which country's advertising standards the copy is written to
Where this sits
We build chiropractic clinic websites with the new-patient route and compliant condition pages at a fixed price. The wider clinic view is on the clinics page.