Eight pages, or twenty
A dermatology clinic asking what a website costs is really asking which package it lands in, and here that question answers itself quickly. Count the conditions you treat, the procedures you perform and the consultants who need a profile. The total passes eight pages before you have written the contact page. That count, rather than the design, is what sets the price.
Essentials at $500, and when it is honest
Essentials is $500, up to eight pages, about a fortnight from brief to live, two rounds of changes. It genuinely fits a single-consultant clinic with a narrow focus: one condition group, one short procedure list, one profile, a fee page, contact. If that is your practice, buy it and stop reading, because paying for twenty pages you will not fill does not produce a better website.
It stops fitting as soon as acne, eczema, psoriasis and rosacea each need a page, which is most clinics: patients search the condition, not the specialty.
Complete at $1,500, the tier we recommend for skin clinics
Complete is $1,500, up to twenty pages, roughly four weeks, four rounds of changes, with booking wired into your clinic software instead of an inbox. Two things about dermatology push nearly every clinic here.
The first is page count. Condition pages, procedure pages and a profile per consultant take the site well past eight, and each of those pages answers a different thing a patient types.
The second is self-referred booking. Someone who has noticed a mole changing wants an appointment this week, and the site's job is to give them one — with their medical history collected before they arrive rather than on a clipboard in the room.
Booking setup, and the software underneath it
On a new Complete build, booking setup is inside the price: availability pulled from your clinic system onto the pages where patients decide, appointment types configured, reminders on, and confirmation emails tested so they land in an inbox rather than a spam folder. Adding booking to a site you already have is quoted inside a day.
The clinic software is a subscription you hold directly: Semble, Cliniko, Jane, Meddbase, Zanda or Pabau. That licence stays on your card, not ours.
If there is already a site
A diagnosis is $299 with the report back in three days: what is actually wrong, what each repair would cost, and whether the honest answer is repair or rebuild. Diagnosis and fix together is $799 and about two weeks. Anything larger is quoted after that report, never before it.
What it costs once it is live
- The domain, renewed yearly and registered to the clinic
- Hosting
- Your clinic software subscription, paid to whichever system you run
- A care plan, if updates, backups and small edits should be somebody else's job: Basic $99/mo, Growth $249/mo with four hours of changes, Scale $499/mo
Five things that move the number
For a dermatology clinic, these five change the scope and therefore the quote:
- How many conditions get a page each. Acne, eczema, psoriasis and rosacea as four pages is four searches. Rolled into one Conditions page it is none.
- How many procedures you list. Mole removal and skin biopsy read nothing like a condition page and need their own, describing what the appointment involves.
- How many consultants need profiles. Registration, training, hospital posts and areas of focus, per specialist, is a page each.
- Whether appointments are self-referred. A clinic taking self-referrals needs public availability and a bookable screening page. A referral-only clinic needs neither and costs less to build.
- Whether clinical images are part of the site. A consent-tracked library of real cases is more work than a stock gallery, and what may be published differs by country — the country pages cover which rules apply where you practise.
Design complexity is not on that list. A quote that prices the visual heavily and never asks how many conditions you treat is pricing the easy half of the job.
Where this sits
Our dermatology clinic websites are built to that structure at a fixed price. If the site you have is the problem rather than the plan, start with why your dermatology site gets no bookings, or run the six phone tests on it first.