Subjects and Ages: The Tutoring Website Setup
Step by step: how to turn a list of subjects into pages by subject and age band, each one a search result, each one written for that child's parent.
Writing
SEO: what we have had to fix
39 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
Area Pages: The Pet Sitting Website Setup
How to build area pages for a pet sitting business website that rank for cat sitter near me searches without turning into thin, duplicated town pages.
Area Pages for a Mobile Grooming Website
How to build area pages for a mobile dog grooming website: which places to cover, what goes on each page, and how to keep them from being thin duplicates.
Enquiries From Outside Your Dog Walking Area
Half your enquiries come from streets you do not cover or times you do not walk. How area pages and stated walking windows fix that on a dog walking site.
Area Pages for a Dog Walking Website
How to build area pages for a dog walking business so you rank for the streets you actually cover and stop fielding enquiries from outside the round.
What About the Areas I Cover? The Answer for Trades
How a trade website handles a service area: a page per town with real local content, an areas list, the service radius on Google Business Profile.
You Are Invisible for the Towns You Cover: The Website Fix
A trade business serving six towns from one address ranks in one. How area pages work, what makes them genuine rather than doorway pages, what to put on each.
Search Health Checked Monthly: Our Search Console Routine
The fifteen-minute monthly Search Console review we run for care plan clients: which reports, what counts as a problem, and what gets fixed at once.
A Website Google Can Read: Technical SEO in Plain English
Technical SEO for a small business owner: what Google needs to find, read and trust your pages, in plain words, and the eight things to check on your own site.
Product Schema for WooCommerce: Price, Returns, Rich Results
What Google needs from a WooCommerce product page to show price, availability, ratings and returns in results: what WooCommerce emits, the gaps, and the fix.
Your Site Is Up but Nobody Can Find It: Indexing for Owners
The website works but does not appear in Google. How to check if it is indexed, six causes from a leftover noindex to a new domain, and how long fixes take.
Reading Google Search Console When You Are Not Technical
Google emailed to say your site has issues. What each Search Console report means for a business owner, which warnings matter, and what to send your developer.
Next.js Metadata API, Sitemaps and Structured Data
SEO plumbing for an App Router site: generateMetadata from one registry, canonical and Open Graph defaults, sitemap.ts, JSON-LD and the checks that catch drift.
Elementor to Custom Theme: Migrate Without Losing Rankings
Moving a business site off Elementor to a custom block theme: extracting content, preserving URLs and metadata, the redirect map and the launch checklist.
Broken Links and 404s: What to Redirect and What to Drop
How to find broken links and 404s on your website, decide which to redirect and which to leave, and set up redirects without hurting search rankings.
Google Business Profile and Your Website, Working Together
How your Google Business Profile and website feed each other: matching details, booking links, reviews, posts, and the fixes that lift local search results.
Open Graph Image Stale After Vercel Deploy: Cache Fix
Open Graph image showing the old version after deploy on Vercel? Here is why Facebook, Slack, and LinkedIn keep the stale image and the cache-bust that works.
noindex Detected in robots meta False Positive GSC Fix
Search Console reporting 'noindex detected in robots meta' on pages that are clearly indexable? Here is the App Router metadata bug behind it and the fix.
Product Schema priceValidUntil Missing: Rich Snippet Fix
Google flagging Product schema for missing priceValidUntil and dropping price rich snippets? The exact field, format, and Next.js fix that restores them.
Indexed Not Submitted in Sitemap: GSC Spike on Next.js Sites
Search Console is reporting hundreds of 'Indexed, not submitted in sitemap' URLs on a Next.js site? Here is what is leaking and the sitemap fix that holds.
GA4 Conversions Missing After Server-Side Tagging Migration
Moved GA4 to server-side GTM and conversions dropped to zero? Why the client_id is being dropped, and the header forwarding fix that brings them back.
Page With Redirect in Search Console: The Next.js Fix
Page with redirect in Search Console keeping your Next.js pages out of the index? Here is why your canonical URL redirects and how to fix it for good.
Next.js _rsc URLs Indexed by Google: The Crawl Fix
Next.js _rsc URLs showing up in Search Console as duplicates or alternate canonicals? Here is why App Router prefetch leaks them and how to stop the crawl.
Indexed in GSC but Missing from site: Search
Indexed in GSC but missing from site: search does not automatically mean deindexing. Here is the debugging path I use before I panic or re-submit URLs.
Hreflang Tags Wrong After Next.js App Router i18n
Hreflang tags wrong or missing after a Next.js App Router i18n migration? Search Console flagging no-return-tag errors? Here is the metadata fix to ship.
robots.txt Blocking next/image on Vercel: The Real Fix
Google Search Console flagging your next/image URLs as blocked by robots.txt on Vercel deployments? Here is why it happens and the exact rule to ship.
Duplicate Without User-Selected Canonical Fix Next.js
Search Console flagging 'Duplicate without user-selected canonical' on Next.js pages? Set explicit canonicals in generateMetadata and recover indexing fast.
Product Schema returnPolicyCategory Error in GSC: Fix
Search Console flagging Missing field 'returnPolicyCategory' on Product structured data? Fix the MerchantReturnPolicy markup and keep rich result eligibility.
Sitemap Lastmod Wrong Date in Next.js 16 App Router
Sitemap.xml lastmod stuck at build time in Next.js 16 App Router? Here is why generateSitemaps caches the value and the per-route revalidate fix that ships.
Discovered Currently Not Indexed GSC Fix That Works
Pages stuck on Discovered Currently Not Indexed in Google Search Console? Fix the crawl budget, internal links, and response weight with working code.
PageSpeed LCP Different From Field Data Fix Guide
PageSpeed Insights LCP score different from CrUX field data? Fix the lab vs real-user gap with throttling, viewport, and resource priority hints.
Soft 404 Errors on Next.js Dynamic Routes: Real Fix
Google Search Console flagging Next.js dynamic routes as soft 404 in 2026? Fix 200 status fallbacks, missing notFound() throws, and thin streaming renders.
GA4 Consent Mode v2 Missing Conversions Data: Real Fix
GA4 Consent Mode v2 missing conversions data in your reports? Fix the default deny order, ads_data_redaction, and the URL passthrough setup with code.
Cookie Consent Banner CLS Fix: Stop the Layout Shift
Cookie consent banner tanking your CLS score and Core Web Vitals on first paint? Fix the late-injected banner, reserved space, and animation timing in code.
React SPA Dynamic Meta Tags Fix
React SPA dynamic meta tags still miss crawlers and link previews when they only exist after hydration. Here is the scalable SEO fix I recommend today.
Technical SEO Audit Checklist for 2026
A practical technical SEO audit checklist for 2026 covering crawlability, indexation, rendering, internal links, structured data, and Core Web Vitals.
Crawled Currently Not Indexed in GSC: The Real Fix
Google Search Console shows Crawled currently not indexed on your pages? Here is why it happens and the real fix that actually gets URLs indexed quickly.
GA4 Page Views Not Tracking in Next.js App Router
GA4 page views not firing on client-side navigation in Next.js App Router? Track route changes with usePathname, useSearchParams, and a manual gtag event.
Core Web Vitals in 2026: The Complete Developer Guide
Everything developers need to know about Core Web Vitals in 2026. LCP, INP, CLS explained with real-world fixes and measurement strategies.