Writing

Childcare: what we have had to fix

142 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.

142 articles
Why Your Party Venue Website Gets No Bookings
5 min read

Why Your Party Venue Website Gets No Bookings

A party venue site with traffic and no bookings usually fails at one of eight points. Here they are in the order worth fixing, with what good looks like.

GuidesChildcare
Which Tools Handle Party Bookings? The Answer
4 min read

Which Tools Handle Party Bookings? The Answer

The direct answer for children's party venues: ROLLER, Bookeo, Xola or Party Center Software, plus the six things any of them has to do for you.

GuidesChildcare
What Do Parents Ask Before a Party? The Answer
4 min read

What Do Parents Ask Before a Party? The Answer

The direct answer for party venues: supervision, allergies, invitations, what to bring and arrival time. Answer those five on an FAQ page and calls drop.

GuidesChildcare
Party Venue Website: Template or Custom Build
5 min read

Party Venue Website: Template or Custom Build

When a template is enough for a children's party venue and when a custom build pays back sooner, judged on packages, room availability, add-ons and deposits.

GuidesChildcare
Party Room Availability and Booking: The Setup
5 min read

Party Room Availability and Booking: The Setup

How to set up room availability and online booking on a children's party venue website, so a parent picks a Saturday slot and pays a deposit in one sitting.

GuidesChildcare
Building a Parent FAQ for a Party Venue Site
5 min read

Building a Parent FAQ for a Party Venue Site

How to build the parent FAQ page on a children's party venue website: which questions to answer, how to word them, where to link it and how to keep it current.

GuidesChildcare
Package Questions All Day: What a Website Fixes
5 min read

Package Questions All Day: What a Website Fixes

Party venues answer the same package questions every week. What they cost you, and how packages by age with price per child answer them before the phone rings.

GuidesChildcare
How Should Party Packages Be Shown? The Answer
4 min read

How Should Party Packages Be Shown? The Answer

The direct answer for children's party venues: packages by age and duration, with inclusions, price per child, minimum numbers and food options, on the page.

GuidesChildcare
Food and Add-Ons: The Party Venue Setup
5 min read

Food and Add-Ons: The Party Venue Setup

How to put party food, allergens and add-ons into the booking flow on a party venue website, so choices and final numbers arrive without a phone call.

GuidesChildcare
Can Parents Book a Party Room Online? The Answer
4 min read

Can Parents Book a Party Room Online? The Answer

The direct answer for children's party venues: yes. Party room slots visible and booked online with a deposit, so weekends fill without the phone ringing.

GuidesChildcare
Best Booking Systems for Children's Party Venues
5 min read

Best Booking Systems for Children's Party Venues

ROLLER, Bookeo, Xola and Party Center Software compared for children's party venues, on packages, room availability, deposits, add-ons and website embedding.

GuidesChildcare
Why Your Nursery Website Is Not Filling Rooms
5 min read

Why Your Nursery Website Is Not Filling Rooms

Parents visit the site, then phone to ask about fees and funded hours. The eight reasons a day nursery website fails to book viewings, and the fixes in order.

GuidesChildcare
What Should a Nursery Site Lead With? Answered
4 min read

What Should a Nursery Site Lead With? Answered

The direct answer for day nurseries: rooms, rating and staff, above the fold. What the top of the home page needs, in order, and what belongs much further down.

GuidesChildcare
Viewing Booking and Waitlist: Nursery Site Setup
5 min read

Viewing Booking and Waitlist: Nursery Site Setup

How a day nursery takes viewing bookings and waitlist registrations online: two flows, the fields that matter, the tools that run them, and what happens after.

GuidesChildcare
Room Photography: The Nursery Website Setup
6 min read

Room Photography: The Nursery Website Setup

Step by step: how to plan, consent, shoot and publish room photography on a nursery website so every room has its own gallery and the pages still load fast.

GuidesChildcare
Parents Cannot Picture the Rooms: The Nursery Fix
5 min read

Parents Cannot Picture the Rooms: The Nursery Fix

A parent choosing a nursery is choosing one room, not the building. How to structure room pages by age band so the viewing is confirmation, not discovery.

GuidesChildcare
Nursery Website: Template or Custom Build
5 min read

Nursery Website: Template or Custom Build

Template or custom build for a day nursery website: what each costs, what each does to occupancy, and how to tell which one your setting actually needs.

GuidesChildcare
What a Nursery Website Costs in 2026
5 min read

What a Nursery Website Costs in 2026

Price bands for a day nursery website in 2026, what each band includes, the running costs, and how to judge a quote against the value of one filled place.

GuidesChildcare
Nursery Viewings by Voicemail: The Website Fix
5 min read

Nursery Viewings by Voicemail: The Website Fix

Parents enquire at night and the office calls back at three. How a nursery website books show-rounds and turns the waitlist into an occupancy forecast.

GuidesChildcare
Nursery Viewings and Waitlist? The Direct Answer
4 min read

Nursery Viewings and Waitlist? The Direct Answer

The short answer for day nurseries: both online, as two flows. Real tour slots against the manager's calendar, and a waitlist form that feeds your system.

GuidesChildcare
Nursery Safeguarding on the Site? Answered
4 min read

Nursery Safeguarding on the Site? Answered

The direct answer for day nurseries: a safeguarding page, not a buried PDF. Named lead, vetting, reporting routes, photo consent and what differs by country.

GuidesChildcare
Nursery Fees and Funding Confusion: The Fix
5 min read

Nursery Fees and Funding Confusion: The Fix

Session types, extras, deposits and funded hours on one editable nursery fees page that matches your invoicing, so the first bill holds no surprises.

GuidesChildcare
Nursery Fees and Funding? The Direct Answer
4 min read

Nursery Fees and Funding? The Direct Answer

The short answer for day nurseries: publish the rate by age band and session, list what is included, and treat funding as orientation with a link to a checker.

GuidesChildcare
Inspection and Staff: The Nursery Website Setup
5 min read

Inspection and Staff: The Nursery Website Setup

How a day nursery shows its inspection rating, room ratios, qualifications and vetting on the website so a parent can verify all of it before they visit.

GuidesChildcare
Fees and Funding: The Nursery Website Setup
5 min read

Fees and Funding: The Nursery Website Setup

How to build the fees page for a day nursery: session types, age bands, what is included, funded hours and subsidies, and the extras parents find out later.

GuidesChildcare
Famly on a Day Nursery Site: The Embed Playbook
5 min read

Famly on a Day Nursery Site: The Embed Playbook

Where Famly's enquiry form belongs on a day nursery website, how to keep the rooms and fees pages fast, what to configure first, and how to test it on a phone.

GuidesChildcare
The Best Nursery and Daycare Websites in 2026
5 min read

The Best Nursery and Daycare Websites in 2026

Not the prettiest nursery websites, the ones that fill rooms. The nine traits the best day nursery and daycare sites share in 2026, and how to test yours.

GuidesChildcare
Best Booking Systems for Nurseries in 2026
5 min read

Best Booking Systems for Nurseries in 2026

Famly, Blossom, Kinderly and the alternatives compared for day nurseries, on enquiries, waitlists, viewing slots, invoicing funded hours and website embedding.

GuidesChildcare
Vetting Taken on Faith: What a Website Fixes
5 min read

Vetting Taken on Faith: What a Website Fixes

Fully vetted is not a vetting page. What a nanny agency should actually publish about checks, references and safeguarding, and what to keep private.

GuidesChildcare
Vetting Page: The Nanny Agency Website Setup
5 min read

Vetting Page: The Nanny Agency Website Setup

Step by step: how to build the vetting page on a nanny agency website, so a family can see the checks, references and interviews before they enquire.

GuidesChildcare
Two Routes: The Nanny Agency Website Setup
6 min read

Two Routes: The Nanny Agency Website Setup

Step by step: how to build the family and candidate split on a nanny agency website, from the first screen through navigation, forms and tracking.

GuidesChildcare
Nanny Agency Website: Template or Custom Build
5 min read

Nanny Agency Website: Template or Custom Build

When a template is enough for a nanny or au pair agency, when it costs you placements, and how to work out which side of the line your agency sits on.

GuidesChildcare
What a Nanny Agency Website Costs in 2026
5 min read

What a Nanny Agency Website Costs in 2026

Price bands for a nanny and au pair agency website in 2026, what each band includes, the running costs, and how to judge a quote you have been sent.

GuidesChildcare
Nanny Agency Website Checklist: Six Things
5 min read

Nanny Agency Website Checklist: Six Things

Six tests for a nanny or au pair agency website, each runnable on your phone in a minute, with the pass, the fail and the fix for every one.

GuidesChildcare
Fees Page: The Nanny Agency Website Setup
5 min read

Fees Page: The Nanny Agency Website Setup

How to build the fees page on a nanny agency website: placement fee structure, what is included, the guarantee period, and what candidates are never charged.

GuidesChildcare
Fees? The Answer for Nanny and Au Pair Agencies
4 min read

Fees? The Answer for Nanny and Au Pair Agencies

The direct answer for nanny agencies: put placement and ongoing fees on the site with what is included, what triggers them, and what candidates never pay.

GuidesChildcare
Family Enquiry Form: The Nanny Agency Setup
5 min read

Family Enquiry Form: The Nanny Agency Setup

How to build the family enquiry form on a nanny agency website: the fields that make a brief workable, the order they go in, and how it reaches your CRM.

GuidesChildcare
Families and Candidates on One Site? The Answer
4 min read

Families and Candidates on One Site? The Answer

The direct answer for nanny and au pair agencies: one site, two clear routes from the first screen, with separate pages and separate forms for each audience.

GuidesChildcare
Families and Candidates Confused: The Fix
5 min read

Families and Candidates Confused: The Fix

One agency site, two audiences with opposite needs. What the confusion costs a nanny agency and how two routes from the first screen solve it.

GuidesChildcare
Enquiries Missing the Essentials at an Agency
5 min read

Enquiries Missing the Essentials at an Agency

Name, email and message costs a nanny agency a call per enquiry. The questions a family form should ask, why families answer them, and what to leave out.

GuidesChildcare
Embedding CRM Forms on a Nanny Agency Website
5 min read

Embedding CRM Forms on a Nanny Agency Website

How to put family enquiry and candidate registration forms into your CRM without slowing the site: hosted, embedded or native, and how to keep pages fast.

GuidesChildcare
Candidate Registration? The Nanny Agency Answer
4 min read

Candidate Registration? The Nanny Agency Answer

The direct answer for nanny and au pair agencies: an online registration form with CV upload and availability that lands straight in your CRM, not an inbox.

GuidesChildcare
The Best Nanny Agency Websites in 2026
5 min read

The Best Nanny Agency Websites in 2026

Not the prettiest nanny and au pair agency websites; the ones that fill placements. Nine traits the best agency sites have in common in 2026.

GuidesChildcare
Why Your Club Website Is Not Getting Bookings
5 min read

Why Your Club Website Is Not Getting Bookings

Parents visit, then email to ask about vouchers and pick-up. The eight reasons an after-school and holiday club website fails, and the fixes in order.

GuidesChildcare
Which Tools Handle Club Bookings? The Answer
4 min read

Which Tools Handle Club Bookings? The Answer

The direct answer for after-school and holiday clubs: ClassForKids, Sawyer, iPAL or Bookeo, chosen by where you operate, and the six things any of them must do.

GuidesChildcare
Which Funding and Vouchers? The Answer for Clubs
4 min read

Which Funding and Vouchers? The Answer for Clubs

The direct answer for after-school and holiday clubs: state which childcare funding and voucher schemes you accept and exactly how a parent pays with them.

GuidesChildcare
Voucher Confusion: What a Club Website Can Fix
5 min read

Voucher Confusion: What a Club Website Can Fix

Parents leave a club website because they cannot tell whether their childcare voucher or funding works. How to state schemes, steps and evidence plainly.

GuidesChildcare
Registration and Consent: The Club Website Setup
5 min read

Registration and Consent: The Club Website Setup

How to collect registration, medical and pick-up consent once on a club website, store it against the child, and reuse it for every booking after that.

GuidesChildcare
Programme Pages: The Club Website Setup
5 min read

Programme Pages: The Club Website Setup

Step by step: how to build club programme pages by week and age group as editable records, matched to your booking platform and bookable day by day.

GuidesChildcare
How Should We Publish the Programme? For Clubs
4 min read

How Should We Publish the Programme? For Clubs

The direct answer for after-school and holiday clubs: a page per holiday or term showing the programme by day and age group, with prices, bookable in place.

GuidesChildcare
Registration and Consent? The Answer for Clubs
4 min read

Registration and Consent? The Answer for Clubs

The direct answer for after-school and holiday clubs: collect registration once online, store it against the child, and reuse it for every booking after that.

GuidesChildcare
What a Holiday Club Website Costs in 2026
5 min read

What a Holiday Club Website Costs in 2026

Price bands for an after-school and holiday club website in 2026, what each band includes, the running costs, and how to judge a quote you have been sent.

GuidesChildcare
Fees and Funding: The Club Website Setup
5 min read

Fees and Funding: The Club Website Setup

How to build a fees and funding page for an after-school or holiday club: session rates, week rates, sibling discounts and the payment routes you accept.

GuidesChildcare
Day and Session Booking: The Club Website Setup
6 min read

Day and Session Booking: The Club Website Setup

How to set up day, week and session booking on an after-school or holiday club website so a working parent can book Tuesday and Thursday in one go.

GuidesChildcare
Consent Forms Every Time: What a Club Site Fixes
5 min read

Consent Forms Every Time: What a Club Site Fixes

Clubs re-collect the same registration and consent every holiday. How to capture it once, reuse it, and keep it current without paper on the first morning.

GuidesChildcare
Club Website: Template or Custom Build
5 min read

Club Website: Template or Custom Build

Template or custom build for an after-school and holiday club website: what each costs, what each fills in booked days, and how to tell which one you need.

GuidesChildcare
Club Website Checklist: 6 Things It Must Do
4 min read

Club Website Checklist: 6 Things It Must Do

Six tests for an after-school and holiday club website, each runnable on your own phone in a minute, with the pass, the fail and the fix for each one.

GuidesChildcare
The Best Holiday Club Websites in 2026
4 min read

The Best Holiday Club Websites in 2026

Not the prettiest club websites, the ones that fill the empty Wednesdays. The nine traits the best after-school and holiday club sites share in 2026.

GuidesChildcare
Best Booking Systems for Holiday Clubs in 2026
5 min read

Best Booking Systems for Holiday Clubs in 2026

ClassForKids, Sawyer, iPAL and Bookeo compared for after-school and holiday clubs, on day booking, registers, consent, funding codes and website embedding.

GuidesChildcare
Which Tools for a Children's Tutoring Website?
4 min read

Which Tools for a Children's Tutoring Website?

The direct answer: TutorBird, Teachworks, ClassForKids and Acuity handle trials, recurring sessions, term payment and parent communication for kids' tutors.

GuidesChildcare
Vetting and Safeguarding: The Tutoring Setup
5 min read

Vetting and Safeguarding: The Tutoring Setup

How to build the vetting and safeguarding section of a children's tutoring website: checks, policy, tutor profiles, online lesson rules and what to publish.

GuidesChildcare
Subjects and Ages: The Tutoring Website Setup
6 min read

Subjects and Ages: The Tutoring Website Setup

Step by step: how to turn a list of subjects into pages by subject and age band, each one a search result, each one written for that child's parent.

GuidesChildcare
Safeguarding as an Afterthought: The Tutoring Fix
5 min read

Safeguarding as an Afterthought: The Tutoring Fix

Vetting buried in a footer costs children's tutors the cautious parents. What to publish about checks, policy and practice, and where it belongs on the site.

GuidesChildcare
Online Sessions With Children? The Answer
4 min read

Online Sessions With Children? The Answer

The direct answer for children's tutors: publish the platform, whether sessions are recorded, whether a parent can sit in, and the rules on contact and kit.

GuidesChildcare
How Sessions Work: The Children's Tutoring Setup
5 min read

How Sessions Work: The Children's Tutoring Setup

How to build the how sessions work page on a children's tutoring website, from assessment to trial to weekly slot, so a parent books without ringing first.

GuidesChildcare
How Is This Different From General Tutoring?
5 min read

How Is This Different From General Tutoring?

The direct answer for children's tutoring: the parent is the buyer and the child is the student, so the site sells progress, safety and fees, not lessons.

GuidesChildcare
Fees Per Session and Per Term: The Tutoring Setup
5 min read

Fees Per Session and Per Term: The Tutoring Setup

How to build the fees page on a children's tutoring website: per session and per term rates, sibling and block options, and payment set up in your platform.

GuidesChildcare
Embedding TutorBird Without Slowing the Site
5 min read

Embedding TutorBird Without Slowing the Site

How to put TutorBird booking and registration on a children's tutoring website without third-party scripts loading everywhere and wrecking Core Web Vitals.

GuidesChildcare
Copy Aimed at the Student, Not the Parent
5 min read

Copy Aimed at the Student, Not the Parent

Most children's tutoring websites are written to the learner while the parent pays. What that costs, and how to rewrite the pages for the buyer.

GuidesChildcare
Children's Tutoring Website Checklist: 6 Musts
5 min read

Children's Tutoring Website Checklist: 6 Musts

Six tests for a children's tutoring website, each runnable on your own phone in a minute, with the pass, the fail and the fix for each of them.

GuidesChildcare
The Best Children's Tutoring Websites in 2026
5 min read

The Best Children's Tutoring Websites in 2026

Not the prettiest tutoring websites, the ones that enrol families. The nine traits the best children's tutoring sites share in 2026, and how to test yours.

GuidesChildcare
What Do You Charge? The Babysitting Answer
5 min read

What Do You Charge? The Babysitting Answer

The direct answer for babysitting services: hourly rates, minimums, late-night and short-notice surcharges, stated plainly and never behind a registration.

GuidesChildcare
Trust Taken on Faith: The Babysitting Website Fix
5 min read

Trust Taken on Faith: The Babysitting Website Fix

Vetting is the reason a parent uses a service and not a neighbour. How a babysitting website states checks, references and first aid honestly and carefully.

GuidesChildcare
Sitter Profiles: The Babysitting Website Setup
6 min read

Sitter Profiles: The Babysitting Website Setup

How to build sitter profiles on a babysitting website: what to show, what to keep private, how to state checks and first aid, and how to link to booking.

GuidesChildcare
Rates and Surcharges: The Babysitting Setup
6 min read

Rates and Surcharges: The Babysitting Setup

How to build the rates page and surcharge rules on a babysitting website so hourly rates, minimums, late-night and short-notice fees are all visible.

GuidesChildcare
Online Booking: The Babysitting Service Setup
6 min read

Online Booking: The Babysitting Service Setup

How to set up online booking on a babysitting website so date, time, children and location arrive together, with the rate shown before the parent commits.

GuidesChildcare
How Does Babysitting Booking Work? The Answer
5 min read

How Does Babysitting Booking Work? The Answer

The direct answer for babysitting services: date, time, children and location, booked online with the rate shown, and sitter profiles where parents choose.

GuidesChildcare
How Do You Vet Sitters? The Answer for Parents
5 min read

How Do You Vet Sitters? The Answer for Parents

The direct answer for babysitting services: state the checks, references, paediatric first aid and training you hold for every sitter, accurately and in date.

GuidesChildcare
Embedding Acuity on a Babysitting Website
6 min read

Embedding Acuity on a Babysitting Website

Where to put Acuity Scheduling on a babysitting website, how to deep-link it per sitter, what to configure first, and how to keep the pages fast.

GuidesChildcare
Do You Take Last-Minute Bookings? The Answer
5 min read

Do You Take Last-Minute Bookings? The Answer

The direct answer for babysitting services: a clear online route for short-notice bookings with the surcharge stated, because it is a large share of the demand.

GuidesChildcare
Babysitting Website: Template or Custom Build
5 min read

Babysitting Website: Template or Custom Build

Template or custom build for a babysitting service website: what each costs, what each does with rates, vetting and last-minute bookings, and which pays back.

GuidesChildcare
What a Babysitting Service Website Costs in 2026
5 min read

What a Babysitting Service Website Costs in 2026

Price bands for a babysitting service or agency website in 2026, what each band includes, the running costs, and how to judge a quote you have been sent.

GuidesChildcare
Why Your Baby Class Website Gets No Bookings
5 min read

Why Your Baby Class Website Gets No Bookings

Parents visit, then message to ask which class suits a five month old. The eight reasons a baby class website fails to convert, and the fixes in order.

GuidesChildcare
Which Tools Handle Baby Class Bookings?
5 min read

Which Tools Handle Baby Class Bookings?

The direct answer for baby classes: ClassForKids, Bookeo, TeamUp or Sawyer, chosen by where you operate and how you sell terms, plus the six things any must do.

GuidesChildcare
What Do New Parents Ask? Baby Classes Answered
4 min read

What Do New Parents Ask? Baby Classes Answered

The questions new parents actually ask a baby class business: parking, buggies, feeding, what to bring, crying. Answer them on one page and the enquiries stop.

GuidesChildcare
Trials by Message: The Baby Class Website Fix
5 min read

Trials by Message: The Baby Class Website Fix

Every trial arranged by message costs you an evening and loses parents. How to make the trial bookable online and turn it into a term enrolment.

GuidesChildcare
Trial Booking and Enrolment: The Baby Class Setup
5 min read

Trial Booking and Enrolment: The Baby Class Setup

How to set up trial booking and term enrolment on a baby class website so a parent can book a taster at midnight and roll into the term without messaging you.

GuidesChildcare
Practical Questions on Every Enquiry: The Fix
5 min read

Practical Questions on Every Enquiry: The Fix

Parking, buggies, feeding, crying. The same questions arrive with every baby class enquiry. How to build the first-class page that answers them all.

GuidesChildcare
Parents Unsure Which Class: The Baby Class Fix
5 min read

Parents Unsure Which Class: The Baby Class Fix

New parents think in months, not class names. Why age bands belong at the top level of a baby class website, and how to write them so parents self-select.

GuidesChildcare
How Should Baby Class Age Bands Work?
5 min read

How Should Baby Class Age Bands Work?

The direct answer on baby class age bands: how many, where the boundaries go, how to explain the focus of each, and what to do when a baby is on the edge.

GuidesChildcare
First-Class Page: The Baby Class Website Setup
6 min read

First-Class Page: The Baby Class Website Setup

How to build the first-class page for a baby class site: parking, buggies, feeding, what to bring and what if the baby cries, answered before booking.

GuidesChildcare
Do We Need to Offer a Trial Class? Baby Classes
5 min read

Do We Need to Offer a Trial Class? Baby Classes

The direct answer on baby class trials: yes, book them online, charge for them, and put one enrolment link in the follow-up. What to say on the page, briefly.

GuidesChildcare
Best Booking Systems for Baby Classes in 2026
5 min read

Best Booking Systems for Baby Classes in 2026

ClassForKids, Bookeo, TeamUp and Sawyer compared for baby classes, on age bands, trials, term enrolment, waitlists, registers and website embedding.

GuidesChildcare
The Best Baby Class Websites in 2026
5 min read

The Best Baby Class Websites in 2026

Not the prettiest baby class websites, the ones that fill terms. The nine traits the best baby class business sites share in 2026, and how to test yours.

GuidesChildcare
Baby Class Website: Template or Custom Build
5 min read

Baby Class Website: Template or Custom Build

Template or custom build for a baby class business website: what each costs, what each produces in term enrolments, and how to tell which one you need.

GuidesChildcare
Baby Class Prices: The Website Setup
6 min read

Baby Class Prices: The Website Setup

How to state baby class prices on your website: term blocks, trial fees and sibling rules, built as editable records that match your booking platform.

GuidesChildcare
Setting Photography: The Childcare Website Setup
6 min read

Setting Photography: The Childcare Website Setup

The shot list for every room and the garden, consent for children in photos, light, what to avoid, and where each photo goes on a nursery or childcare website.

GuidesChildcare
How Do We Explain Funding and Fees? For Childcare
5 min read

How Do We Explain Funding and Fees? For Childcare

What to say about funded hours, subsidies and vouchers on a childcare website, by country and by kind of setting, without turning the page into a leaflet.

GuidesChildcare