Writing

Pets: what we have had to fix

173 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.

173 articles
Why Your Vet Practice Website Gets No Bookings
5 min read

Why Your Vet Practice Website Gets No Bookings

Owners visit the site, then ring reception to ask the consultation fee. Eight reasons a veterinary practice website fails to convert, and the fixes in order.

GuidesPets
What a Veterinary Practice Website Costs in 2026
5 min read

What a Veterinary Practice Website Costs in 2026

Price bands for a veterinary practice website in 2026, what each band includes, the running costs, and the six questions that tell you which band a quote is in.

GuidesPets
Vet Practice Website: Template or Custom Build
5 min read

Vet Practice Website: Template or Custom Build

Template or custom build for a veterinary practice website: what each costs, what each produces in registered clients, and how to tell which one you need.

GuidesPets
Service Pages: The Vet Practice Website Setup
5 min read

Service Pages: The Vet Practice Website Setup

How to build service pages for a veterinary practice website: which ones to make, what belongs on each, and how to connect them to fees, plans and booking.

GuidesPets
Registration by Paper at the Desk: The Vet Fix
5 min read

Registration by Paper at the Desk: The Vet Fix

Clipboards at reception cost time, accuracy and goodwill. How a veterinary practice website moves registration online and into the first booking instead.

GuidesPets
Panicked Owners Cannot Find the Emergency Number
5 min read

Panicked Owners Cannot Find the Emergency Number

At two in the morning an owner has one job: reach a vet. What a veterinary practice website should carry so the phone number is never more than one tap away.

GuidesPets
How Do We Handle Emergencies? The Vet Answer
4 min read

How Do We Handle Emergencies? The Vet Answer

The direct answer for veterinary clinics: a tap-to-call route on every page, an honest out of hours statement, and guidance written by your own vets.

GuidesPets
Fees and Health Plans: The Vet Website Setup
5 min read

Fees and Health Plans: The Vet Website Setup

How to publish consultation fees and health plan pricing on a veterinary practice website, where to put them, and how to word estimates properly.

GuidesPets
Fee Disputes at the Desk: What a Vet Site Fixes
5 min read

Fee Disputes at the Desk: What a Vet Site Fixes

The argument at reception starts long before the invoice prints. Why veterinary fee disputes happen, and the part a practice website can genuinely remove.

GuidesPets
Emergency Route: The Vet Website Setup
5 min read

Emergency Route: The Vet Website Setup

How to build an emergency route into a veterinary practice website: the header bar, the out of hours page, tap-to-call, and who writes the guidance.

GuidesPets
Embedding Vetstoria on a Vet Practice Website
5 min read

Embedding Vetstoria on a Vet Practice Website

Where to put Vetstoria on a veterinary practice website, how to link to it per appointment type, what to configure first, and how to keep the pages fast.

GuidesPets
Booking and Registration: The Vet Practice Setup
5 min read

Booking and Registration: The Vet Practice Setup

How to set up online booking on a veterinary practice website so the client, the pet and the right appointment type arrive together, in one tap from a phone.

GuidesPets
The Best Veterinary Clinic Websites in 2026
5 min read

The Best Veterinary Clinic Websites in 2026

Not the prettiest practice sites, the ones that register clients while the practice is shut. The nine traits the best veterinary clinic websites share in 2026.

GuidesPets
Why Your Pet Sitting Site Gets No Bookings
5 min read

Why Your Pet Sitting Site Gets No Bookings

A pet sitting website with traffic and no enquiries has a small number of likely faults. Here they are in the order they cost you holiday bookings.

GuidesPets
What Proof Do Owners Want? The Answer
4 min read

What Proof Do Owners Want? The Answer

The direct answer for pet sitters: insurance, vetting, pet first aid, references and key handling, stated plainly on one page with a sample visit report.

GuidesPets
Trust Page: The Pet Sitting Website Setup
5 min read

Trust Page: The Pet Sitting Website Setup

Step by step: how to build the trust page on a pet sitting website, covering insurance, vetting, first aid, references and key handling, and keep it current.

GuidesPets
Prices Per Visit Type: The Pet Sitting Setup
5 min read

Prices Per Visit Type: The Pet Sitting Setup

How to build pet sitting prices per visit type as editable records, matched to Time To Pet or Scout, so an owner can cost a whole holiday in one look.

GuidesPets
What a Pet Sitting Website Costs in 2026
5 min read

What a Pet Sitting Website Costs in 2026

Price bands for a pet sitting business website in 2026, what sits in each band, the running costs after launch, and how to judge a quote you have been sent.

GuidesPets
Pet Sitting Website: Template or Custom Build
5 min read

Pet Sitting Website: Template or Custom Build

Template or custom for a pet sitting business website. What each one does with trust, visit pricing, area pages and key handling, and which pays back sooner.

GuidesPets
Owners Nervous About Their Home and Keys
5 min read

Owners Nervous About Their Home and Keys

The unasked question behind every pet sitting enquiry is about the house, not the pet. What a pet sitting website can do to answer it before anyone messages.

GuidesPets
Overnight and House Sitting? The Answer
4 min read

Overnight and House Sitting? The Answer

The direct answer for pet sitters: overnight stays and house sitting need separate pages with their own prices, because the arrangement and the trust differ.

GuidesPets
No Sense of What a Visit Involves: The Fix
5 min read

No Sense of What a Visit Involves: The Fix

Owners cannot picture a thirty minute pet sitting visit, so they compare on price. How to show what each visit type includes, and what lands on their phone.

GuidesPets
Meet-and-Greet Booking: The Pet Sitting Setup
5 min read

Meet-and-Greet Booking: The Pet Sitting Setup

How to set up online meet-and-greet booking for a pet sitting business, from the button on the page to the intake form, keys and the first scheduled visit.

GuidesPets
How Does Pet Sitting Booking Work? The Answer
4 min read

How Does Pet Sitting Booking Work? The Answer

The direct answer for pet sitters: a meet-and-greet booked from the website, then visits scheduled in your pet care software, with a report after every visit.

GuidesPets
Holiday Bookings by Message: The Sitter Fix
5 min read

Holiday Bookings by Message: The Sitter Fix

Pet sitting holiday bookings arranged over WhatsApp cost hours and lose dates. How to move requests, confirmations and payment into scheduling software.

GuidesPets
Cats, Dogs, Small Animals? The Answer
5 min read

Cats, Dogs, Small Animals? The Answer

The direct answer for pet sitters: say which animals you take, price each visit type separately, state your limits, and give cat sitting its own page.

GuidesPets
The Best Pet Sitter Websites in 2026
5 min read

The Best Pet Sitter Websites in 2026

Not the prettiest sitting websites, the ones that win holiday bookings from strangers. The nine traits the best pet sitter sites share in 2026.

GuidesPets
Best Booking Systems for Pet Sitters in 2026
5 min read

Best Booking Systems for Pet Sitters in 2026

Time To Pet, Pet Sitter Plus, Scout and Precise Petcare compared for pet sitters, on visit reports, scheduling, key records and website integration.

GuidesPets
Area Pages: The Pet Sitting Website Setup
5 min read

Area Pages: The Pet Sitting Website Setup

How to build area pages for a pet sitting business website that rank for cat sitter near me searches without turning into thin, duplicated town pages.

GuidesPets
What Do Owners Want to See? The Mobile Answer
4 min read

What Do Owners Want to See? The Mobile Answer

The direct answer for mobile dog groomers: the van inside and out, real client dogs, and the person. Mobile grooming is chosen on convenience and on trust.

GuidesPets
What Do Owners Need to Provide? The Answer
5 min read

What Do Owners Need to Provide? The Answer

The direct answer for mobile dog groomers: parking, water and power where needed, an adult at home, and a dog ready. Say it on the site and in the confirmation.

GuidesPets
Owners Want to See the Van: The Website Fix
5 min read

Owners Want to See the Van: The Website Fix

A stranger is handing you a dog and watching it go into a vehicle outside their house. What to photograph inside and outside the van, and where to put it.

GuidesPets
What a Mobile Dog Groomer Website Costs
4 min read

What a Mobile Dog Groomer Website Costs

What a mobile dog groomer website costs, which package a single van needs, what booking setup adds, and the five things that move the quote.

GuidesPets
How Does Booking Work for Mobile? The Answer
4 min read

How Does Booking Work for Mobile? The Answer

The direct answer for mobile dog groomers: the booking takes the address first, checks the area, captures the dog and the site conditions, then offers a slot.

GuidesPets
Embedding MoeGo on a Mobile Grooming Website
5 min read

Embedding MoeGo on a Mobile Grooming Website

How to put MoeGo online booking on a mobile grooming website without wrecking the load time: one booking page, deep links, nothing loading until Book is tapped.

GuidesPets
'Do You Cover My Area?' What a Website Fixes
5 min read

'Do You Cover My Area?' What a Website Fixes

Every mobile groomer answers the same message all day. What it costs, and how a mobile grooming website answers coverage before the phone buzzes.

GuidesPets
Area Pages for a Mobile Grooming Website
5 min read

Area Pages for a Mobile Grooming Website

How to build area pages for a mobile dog grooming website: which places to cover, what goes on each page, and how to keep them from being thin duplicates.

GuidesPets
Yards or Individual Owners? The Equine Answer
4 min read

Yards or Individual Owners? The Equine Answer

The direct answer for equine vets and farriers: serve both, and give yard managers their own page covering multiple horses, shared visit fees and account terms.

GuidesPets
Yards Budgeting Blind: Publish Your Equine Fees
5 min read

Yards Budgeting Blind: Publish Your Equine Fees

Yard managers budget for money that is not theirs. What an equine practice website should publish about visit fees, procedures, callouts and account terms.

GuidesPets
Service Pages for an Equine Practice Website
5 min read

Service Pages for an Equine Practice Website

How to build service pages for an equine vet or farrier site: one page each for vaccinations, dentistry, lameness, shoeing and trimming, built from records.

GuidesPets
Route-Day Booking on an Equine Practice Website
5 min read

Route-Day Booking on an Equine Practice Website

How to set up route-day booking on an equine vet or farrier website: areas, days, yard and horse capture, the emergency split and testing on yard signal.

GuidesPets
Fees: How to Set Them Up on an Equine Website
5 min read

Fees: How to Set Them Up on an Equine Website

How to build the fees page on an equine vet or farrier website: visit and zone fees, routine procedures, callout charges, yard terms, and keeping it editable.

GuidesPets
What an Equine Practice Website Costs in 2026
5 min read

What an Equine Practice Website Costs in 2026

Price bands for an equine vet or farrier website in 2026, what sits in each band, the running costs after launch, and how to judge a quote you were sent.

GuidesPets
Emergency Route on an Equine Practice Website
5 min read

Emergency Route on an Equine Practice Website

How to build the emergency route on an equine vet or farrier website: a tap-to-call bar on every page, an emergency page, and guidance an owner can act on.

GuidesPets
Emergency Number Hard to Find: The Website Fix
5 min read

Emergency Number Hard to Find: The Website Fix

At two in the morning nobody navigates a menu. How an equine practice website should carry the emergency route, the guidance and the out of hours truth.

GuidesPets
Emergencies? The Equine Vet and Farrier Answer
4 min read

Emergencies? The Equine Vet and Farrier Answer

The direct answer for equine practices: tap-to-call on every page, hours and out-of-hours cover stated, and plain guidance for colic, wounds and lameness.

GuidesPets
Why Your Dog Walking Website Gets No Bookings
5 min read

Why Your Dog Walking Website Gets No Bookings

Owners visit, then message you on Facebook instead. The eight reasons a dog walking business website fails to convert, and the fixes in priority order.

GuidesPets
What Reassures Dog Owners Most?
4 min read

What Reassures Dog Owners Most?

The short answer for dog walkers: insurance, vetting, first aid, references and visit reports with photos, all stated on the site with an example shown.

GuidesPets
How to Build a Trust Page for a Dog Walking Site
5 min read

How to Build a Trust Page for a Dog Walking Site

A step by step build for the trust page on a dog walking business website: what to gather, how to redact a visit report, where to link it and how to keep it.

GuidesPets
Scheduling Walks by Text: What a Website Fixes
5 min read

Scheduling Walks by Text: What a Website Fixes

Most dog walkers run the round from WhatsApp. What that costs you, and how a website and a pet care platform move the schedule off your phone for good.

GuidesPets
Prices and Packages on a Dog Walking Website
5 min read

Prices and Packages on a Dog Walking Website

How to build the prices page for a dog walking business: per-walk rates, group and solo, block packages, bank holidays and what changes the price.

GuidesPets
Meet-and-Greet Booking for Dog Walkers
5 min read

Meet-and-Greet Booking for Dog Walkers

How to set up online meet-and-greet booking for a dog walking business: what to ask, what to confirm, and how the first visit becomes a regular slot.

GuidesPets
How Do Dog Walking Bookings Work?
4 min read

How Do Dog Walking Bookings Work?

The short answer for dog walkers: a meet-and-greet booked online, then regular walks scheduled and billed monthly through your pet care software.

GuidesPets
Enquiries From Outside Your Dog Walking Area
5 min read

Enquiries From Outside Your Dog Walking Area

Half your enquiries come from streets you do not cover or times you do not walk. How area pages and stated walking windows fix that on a dog walking site.

GuidesPets
Dog Walking Website: Template or Custom Build
5 min read

Dog Walking Website: Template or Custom Build

Template or custom build for a dog walking business website: what each costs, what each brings in regular weekly clients, and how to tell which you need.

GuidesPets
The Best Dog Walker Websites in 2026
5 min read

The Best Dog Walker Websites in 2026

Not the prettiest dog walking websites, the ones that fill a round with regular weekly clients. The nine traits the best dog walker sites share in 2026.

GuidesPets
Best Booking Systems for Dog Walkers in 2026
5 min read

Best Booking Systems for Dog Walkers in 2026

Time To Pet, Pet Sitter Plus, Scout and Precise Petcare compared for dog walkers, on recurring walks, GPS visit reports, billing and website integration.

GuidesPets
Areas and Times? The Answer for Dog Walkers
4 min read

Areas and Times? The Answer for Dog Walkers

The short answer for dog walkers: area pages, plus a plain line on your walking windows, so owners know before they enquire whether you fit.

GuidesPets
Area Pages for a Dog Walking Website
5 min read

Area Pages for a Dog Walking Website

How to build area pages for a dog walking business so you rank for the streets you actually cover and stop fielding enquiries from outside the round.

GuidesPets
Why Your Dog Training Website Gets No Bookings
5 min read

Why Your Dog Training Website Gets No Bookings

Owners visit, then email asking when the next puppy class starts. The eight reasons a dog training website fails to convert, and the fixes in order.

GuidesPets
What About Behaviour Cases and Vet Referral?
4 min read

What About Behaviour Cases and Vet Referral?

The direct answer for dog trainers: a behaviour page with the process, the intake questionnaire, when a vet is involved, and assessment prices.

GuidesPets
Prices for Classes, Consults and Packages
5 min read

Prices for Classes, Consults and Packages

How to set up prices on a dog training website: class courses, behaviour consults, follow-ups and packages, stated so owners book instead of emailing.

GuidesPets
Owners Asking About Methods: The Website Fix
5 min read

Owners Asking About Methods: The Website Fix

Owners research training methods before they research trainers. How a methods and qualifications page answers the question and wins the clients you want.

GuidesPets
Online Training: Does It Belong on the Site?
4 min read

Online Training: Does It Belong on the Site?

The direct answer for dog trainers: yes, if you offer it. A page for online consults and courses, saying where you offer them, with booking attached.

GuidesPets
Building the Methods and Qualifications Page
5 min read

Building the Methods and Qualifications Page

How to set up a methods and qualifications page on a dog training website: your approach in plain words, the bodies behind it, and what a session looks like.

GuidesPets
How Do We Explain Our Training Methods?
4 min read

How Do We Explain Our Training Methods?

The direct answer for dog trainers: plainly. Your approach, the qualifications and memberships behind it, and what a class or session actually looks like.

GuidesPets
Embedding TeamUp on a Dog Training Website
5 min read

Embedding TeamUp on a Dog Training Website

How to put TeamUp's class schedule and registration on a dog training website so owners book a course in one tap and the rest of the pages stay fast.

GuidesPets
Dog Training Website: Template or Custom Build
5 min read

Dog Training Website: Template or Custom Build

Template or custom build for a dog training and behaviour website: what each costs, what each produces in filled courses and consults, and which you need.

GuidesPets
Classes and One-to-Ones on the Same Site?
4 min read

Classes and One-to-Ones on the Same Site?

The direct answer for dog trainers: yes, on one site, but clearly separated. Classes book as places, behaviour consults book as appointments with intake.

GuidesPets
The Best Dog Trainer Websites in 2026
5 min read

The Best Dog Trainer Websites in 2026

Not the prettiest training websites, the ones that fill courses and book behaviour consults. The nine traits the best dog trainer sites share in 2026.

GuidesPets
Best Booking Systems for Dog Trainers in 2026
5 min read

Best Booking Systems for Dog Trainers in 2026

TeamUp, Bookeo, Acuity and Square Appointments compared for dog trainers, on class courses, behaviour intake forms, deposits and website embedding.

GuidesPets
Why Your Dog Daycare Website Gets No Bookings
5 min read

Why Your Dog Daycare Website Gets No Bookings

Owners visit the site, then phone to ask what vaccinations you need. The eight reasons a daycare and boarding website fails, and the fixes in order.

GuidesPets
What About Licensing? For Daycare and Boarding
5 min read

What About Licensing? For Daycare and Boarding

The direct answer for dog daycare and boarding kennels: you are licensed in most places, and the licence and inspection rating belong where owners look.

GuidesPets
Requirements Explained at the Door: The Fix
5 min read

Requirements Explained at the Door: The Fix

Vaccinations and neutering explained on the doorstep in August. How a daycare and boarding website states the requirements and collects them at booking.

GuidesPets
Owners Cannot Picture the Place: The Kennel Fix
5 min read

Owners Cannot Picture the Place: The Kennel Fix

An owner is choosing where their dog sleeps for nine nights and your site shows the gate. What to photograph, film and publish on a daycare and boarding site.

GuidesPets
How Do We Handle Assessments and Requirements?
5 min read

How Do We Handle Assessments and Requirements?

The direct answer for dog daycare and boarding kennels: assessment booked as the first step, requirements stated on the site, consent collected at booking.

GuidesPets
What a Dog Daycare and Boarding Website Costs
5 min read

What a Dog Daycare and Boarding Website Costs

Price bands for a dog daycare and boarding kennel website in 2026, what each band includes, the running costs, and how to judge a quote you have been sent.

GuidesPets
The Daily Routine Page: A Daycare Website Setup
5 min read

The Daily Routine Page: A Daycare Website Setup

How to build the page that shows an owner what a day at your daycare or boarding kennel actually looks like, hour by hour, and why it books the assessment.

GuidesPets
Bookings by Phone in Peak Season: The Fix
5 min read

Bookings by Phone in Peak Season: The Fix

Christmas and August book by phone while someone is mid-kennel-round. How a daycare and boarding website moves peak bookings online without losing control.

GuidesPets
Assessment Booking: The Daycare Website Setup
5 min read

Assessment Booking: The Daycare Website Setup

How to make the assessment day the first bookable step on a dog daycare and boarding website, in Gingr, PetExec, Revelation Pets or Kennel Connection.

GuidesPets
Why Your Cattery Website Gets No Bookings
5 min read

Why Your Cattery Website Gets No Bookings

Owners visit the site, then phone to ask about the pens. The seven reasons a cattery website fails to convert, and the order to fix them in.

GuidesPets
Which Booking Tools Work for Catteries?
5 min read

Which Booking Tools Work for Catteries?

A direct answer for catteries: Revelation Pets, Gingr, PetExec and Kennel Connection, what each suits, and what a booking tool has to do for cat boarding.

GuidesPets
What Requirements Should a Cattery State Online?
4 min read

What Requirements Should a Cattery State Online?

A direct answer: the vaccination timing, flea and worm treatment, and what to bring that a cattery should state on its website and confirm again at booking.

GuidesPets
What Do Cat Owners Look For in a Cattery?
5 min read

What Do Cat Owners Look For in a Cattery?

A direct answer: the pens, the numbers, the routine, medication handling and heating. What cat owners check before booking, and where each one sits on the site.

GuidesPets
Requirements Missed Until Drop-Off: The Fix
5 min read

Requirements Missed Until Drop-Off: The Fix

A cat arrives with an out-of-date booster and a holiday starting. How a cattery website states requirements and confirms them at booking, so it stops happening.

GuidesPets
Pen Photography for a Cattery Website
5 min read

Pen Photography for a Cattery Website

How to shoot, size, caption and publish pen photography on a cat boarding website so it loads fast, ranks locally and ends at the booking button.

GuidesPets
Peak Season Bookings by Phone: The Cattery Fix
5 min read

Peak Season Bookings by Phone: The Cattery Fix

August sold by voicemail costs a cattery nights it never gets back. How to put the boarding calendar online, handle peak weeks and run a waiting list.

GuidesPets
Owners Cannot See the Pens: The Cattery Fix
5 min read

Owners Cannot See the Pens: The Cattery Fix

Cat owners will not book a room they cannot see. How to structure pen types, photographs, captions and video so a cattery website answers it.

GuidesPets
What a Cattery Website Costs in 2026
5 min read

What a Cattery Website Costs in 2026

Price bands for a cattery website in 2026, what sits inside each band, the running costs after launch, and the six questions that judge a quote.

GuidesPets
Cattery Website: Template or Custom Build
5 min read

Cattery Website: Template or Custom Build

Template or custom build for a cattery website: what each costs, what each produces in booked nights, and how to tell which one your cattery needs.

GuidesPets
The Best Cattery Websites in 2026
5 min read

The Best Cattery Websites in 2026

Not the prettiest cattery websites, the ones that fill August in June. The eight traits the best cat boarding sites have in common in 2026.

GuidesPets
Best Booking Systems for Catteries in 2026
5 min read

Best Booking Systems for Catteries in 2026

Revelation Pets, Gingr, PetExec and Kennel Connection compared for catteries: pen capacity, vaccination records, medication notes, deposits and embedding.

GuidesPets
Which Booking Tools Work for Dog Groomers?
5 min read

Which Booking Tools Work for Dog Groomers?

The direct answer for dog groomers: MoeGo, Gingr, Savvy Pet Spa, Fresha or Booksy, chosen by how you work, and the six things any of them has to do.

GuidesPets
Rebooking Reminders: The Grooming Salon Setup
5 min read

Rebooking Reminders: The Grooming Salon Setup

Intervals per service, when to send, what the message says and where the link goes: setting up grooming rebooking reminders that actually fill the diary.

GuidesPets
Paperwork at the First Visit: The Grooming Fix
5 min read

Paperwork at the First Visit: The Grooming Fix

Vaccination cards, consent, vet details and behaviour notes should not be collected on a clipboard at nine in the morning. How a salon site moves them online.

GuidesPets
How Do We Handle First-Time Dogs? The Answer
5 min read

How Do We Handle First-Time Dogs? The Answer

The direct answer for dog groomers: a first-groom page that says what to bring and what happens, plus a consultation slot for puppies and nervous dogs.

GuidesPets
Dog Grooming Salon Website Checklist: 6 Tests
4 min read

Dog Grooming Salon Website Checklist: 6 Tests

Six things a dog grooming salon website must do, each with a test you can run on your own phone between appointments, and the fix when it fails.

GuidesPets
Booking With Pet Profiles: The Grooming Setup
5 min read

Booking With Pet Profiles: The Grooming Setup

How to set up online booking on a dog grooming salon website so the dog's breed, coat, vaccinations and consent arrive with the slot, in one tap from a phone.

GuidesPets
Which Booking Tools Work for Pet Businesses?
4 min read

Which Booking Tools Work for Pet Businesses?

A direct answer by kind of business: the booking platforms that handle pet profiles, vaccinations and consent for groomers, daycare, vets, walkers and trainers.

GuidesPets
The 9 Pages a Pet Business Website Needs
6 min read

The 9 Pages a Pet Business Website Needs

The nine pages a groomer, daycare, cattery, vet or walker website needs to reassure the owner and book the slot, what goes on each, and how to build in stages.

GuidesPets