The Recorded Walkthrough: Why Every Site Comes With a Video
Why we hand over every website with a recorded video rather than a live training session, what the video covers, how long it is, and how to make your own.
Writing
Website Design: what we have had to fix
10 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
Rounds of Changes: What 'Two Revisions' Actually Covers
What a revision round is in a website project, what counts as one, what does not, and how to give feedback so two rounds are enough.
Enquiry Tracking: Knowing Which Page Brought the Customer
How to set up analytics so every enquiry, call and booking click is counted and attributed to the page and source that produced it.
A Website Google Can Read: Technical SEO in Plain English
Technical SEO for a small business owner: what Google needs to find, read and trust your pages, in plain words, and the eight things to check on your own site.
Writing Your Own Website Copy: The One-Conversation Method
How to write website copy for a small business without a blank page: record one conversation, answer eight questions, and edit the transcript into pages.
Why Your Website Should Load in Two Seconds on a Phone
The plain-words case for website speed: what two seconds means, what visitors do at three and four, how Google uses it, and how to check your site in a minute.
The Website Handover Checklist, and If Yours Never Happened
The handover checklist for a small business website: logins, ownership, documentation, training and accounts in your name. Plus how to reconstruct one.
Two Weeks to Live: What Happens in Each Week of a Site Build
A day-by-day account of a two-week small business website build: what we need from you, what we do, where the time goes, and what stretches it to four.
Photos for Your Website: Phone Shots vs a Photographer
Which website photos you can shoot on a phone and which need a photographer, the shot list for a small business, and why stock photos cost you enquiries.
Hosting for a Small Business Website: Costs and Who Pays
What hosting costs a small business, what each price band buys, why the account should be in your name, and how to tell if you are over or underpaying.