Two facts settle most of the price
Two things decide what a hygiene clinic site costs: how many diaries it has to feed, and whether there is a membership to sell. A second clinician arrives with a profile, a diary and a registration to display. A plan arrives with a page and a monthly payment to collect.
One hygienist, one diary: Essentials, $500
A hygiene clinic needs three things that work: speed, a price list, and booking with recalls attached. Essentials is $500, allows eight pages and two rounds of changes, and goes live in about two weeks. Eight is generous here, because the structure is short by nature:
- The first screen, settling whether a patient may come to you directly
- The price, per visit type
- What a visit involves and how long it takes
- Your own profile, carrying your registration
- Where you are, and the booking route
Several chairs, or a plan to sell: Complete, $1,500
Complete is $1,500, twenty pages, four rounds of changes, about four weeks, and the tier where booking runs into the calendar instead of sitting beside it. The extra pages fill in obvious places:
- A profile and an openable diary per clinician, registration shown on each
- A membership page explaining what the monthly figure includes, with the sign-up attached
- Price lists as records you edit, so a fee review is a field change
- Deposits and automatic reminders on the appointment itself
- Tracking, so you can say which page produced the booking
Booking: in the price, or quoted in a day
On a new Complete build the booking setup is part of it: a system chosen for how you actually run the diary, joined to Google or Outlook, Stripe taking the deposit, reminders leaving on their own, and the confirmation email tested against a real inbox. On a site you already own it is quoted inside a day and usually takes a week.
The recall is set in the same pass, at your own interval. It decides whether the build sold you one appointment or the start of an interval.
If a site already exists
A diagnosis costs $299, with the report inside three days: what is broken, a price against each repair, and a verdict on keeping the site versus starting again. Diagnosis and fix together is $799 and about two weeks. Plenty of clinics find the bones sound and the gaps are the price list and a recall nobody switched on.
The monthly side
- The domain, renewed once a year and registered to you
- Your practice or booking software, paid direct to Dentally, Software of Excellence, Cliniko, Jane, Acuity or Square Appointments
- Hosting
- A care plan, if upkeep belongs to somebody else: Basic $99/mo, Growth $249/mo with four hours of changes and price-list edits, Scale $499/mo
Growth is where most hygiene clinics land: a fee review moves several numbers at once, and a recall can quietly stop sending after an update nobody watched.
Five things that move a hygiene quote
- How many visit types carry a price. New patient, returning, a longer appointment, extras. That is a table you maintain, not a figure in a paragraph.
- Whether the booking flow has to collect something first. Where a referral or a recent examination is required, it is gathered before the slot is held rather than discovered at the chair. Your own regulator's current position shapes that form, and it differs by country.
- Whether a membership is being sold. A plan page does arithmetic against paying visit by visit, then hands the patient to whichever tool takes the money.
- How many clinicians need a name, a diary and a registration on display.
- Whether recalls run at one interval or several. One is a setting. Several, by patient, is a rule somebody has to define first.
Not one of the five is a design decision. A quote built around look and feel, with the price table and the recall as afterthoughts, has skipped the half that takes the time.
Where this sits
Our dental hygienist websites are built to that shape at a fixed price. To pick the diary behind the button, read booking systems for dental hygienists. To judge what you already have, run the six phone tests.