The question underneath the price
Ask what a nutrition practice website costs and the useful answer starts with a different question: is one diary being filled, or several? A single dietitian selling initial consultations and follow-ups needs a small set of pages done properly. A practice with three registered dietitians, a paediatric caseload and a sports arm needs a profile, a registration line and a bookable link each, and that is where the figure moves.
Design taste barely moves the number. Scope does, and here scope means how many kinds of client you write for.
A solo practice: Essentials at $500
Essentials is $500 and about two weeks, and for one practitioner it covers the job. The pages that win a first consultation are few and specific:
- A first screen naming the goals and diagnoses you take on
- Two or three pages for the areas most of your work comes from
- Session and package prices, with what each includes
- A profile carrying your professional body and registration number
- A page explaining how an online consultation runs
- Booking, with intake forms attached to it
That is the recommendation for most solo practices here. Buying twenty pages before a second practitioner exists is paying for pages nobody has written.
A group practice: Complete at $1,500
Complete is $1,500 and about four weeks. In a nutrition practice the extra room goes somewhere predictable:
- A page for every area of work instead of the strongest three: gut health and IBS, diabetes, weight management, sports nutrition, paediatric, eating disorders
- A profile per dietitian, each with its own registration and its own direct booking link
- A price table you edit yourself when a follow-up block changes
- A separate online-consultation route for clients nowhere near your rooms
- Booking configured for more than one practitioner and more than one session length
Anything unusual — a plan portal, an integration your software does not offer — is quoted as Custom.
Booking, and the software behind it
Booking setup is included with a new Complete build: the tool picked around how you consult, wired to your calendar, payment and reminders on, and the confirmation email tested so the intake form it carries reaches the inbox rather than the spam folder. Adding booking to a site that already exists is quoted in a day.
The practice software is billed to you directly, and the account stays in your name.
A site that already exists
If a site already exists, do not rebuild on instinct. A Diagnosis is $299 with a written report in three days: what is wrong, what each repair costs, and whether repairing or replacing is the better spend. Diagnosis and fix is $799 and about two weeks.
What runs every month
- The domain, renewed in your own name
- Your practice-management subscription, paid direct
- Hosting
- A care plan, if edits and updates should be somebody else's job: Basic $99/mo, Growth $249/mo, Scale $499/mo
Five things that move the number here
- How many areas of work get a page. Gut health and sports nutrition are two audiences and two searches, and each wants its own words. Six areas is a larger build than two.
- Whether packages sit alongside single sessions. An initial consultation plus a block of follow-ups is a structure rather than a number, and inclusions take longer to lay out than one fee.
- How many practitioners need a profile. Photograph, biography, registration and a direct booking link is a page each, not a table row.
- Whether video consultations are a real route. A practice working nationally needs the online-consultation page and booking that issues the link, which turns a catchment into a country.
- Where you advertise. Rules on health advertising, testimonials and client data differ by country — Australian regulated practitioners cannot use testimonials — so copy is written to your professional body's standards, not to a template.
Page count follows those five. A quote that prices elaborate design instead prices the wrong thing.
Where this sits
We build dietitian and nutritionist websites to that structure at a fixed price. To audit the site you have now, run the six phone tests for a dietitian site, and if the booking tool is the open question, start with online booking systems for dietitians.