Adding Online Booking to a Website You Already Have
How to add online booking to the website you already have: embedding a widget, linking to a booking page, and the checks that make it work on a phone.
Writing
Online Booking: what we have had to fix
11 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
Appointment Reminders That Cut No-Shows: Timing and Wording
Which reminder timings and wordings cut no-shows for appointment businesses, and how to set them up so clients confirm, reschedule or cancel in one tap.
Booking Widget or Booking Page: Which Converts on a Phone?
Embedded booking widget or a separate booking page? What each does on a phone, where they break, and how to choose for a small appointment business.
Cancellation Policies That Hold Up: Wording Clients Accept
Cancellation policy wording that clients accept and that holds up when enforced: notice periods, fees, deposits, and where to show it in the booking flow.
Multi-Staff Booking: Letting Clients Choose a Person
Letting clients pick a specific person when they book: when it helps, when it hurts, and how to set up staff choice, any-available and fair distribution.
Online Booking Systems Compared for Small Businesses
Online booking systems compared for small businesses: Calendly, Acuity, Fresha, Setmore and more, by cost, features, payments and how they embed in a site.
Syncing Bookings With Google or Outlook Without Clashes
How to sync online bookings with Google or Outlook without double bookings: two-way sync, buffers, time zones and the settings that cause clashes.
What a Booking System Costs Per Month, and What It Saves
What an online booking system costs per month for a small business, the fees that hide in the price, and the admin hours and no-shows it saves.
Wix, Squarespace or a Studio: What Changes on Appointments
Wix, Squarespace or a studio build for an appointment business: what changes in booking, speed, search and cost, and how to choose.
Why Booking Confirmation Emails Land in Spam, and the Fix
Confirmation emails in spam cause no-shows and 'did my booking go through' calls. The three DNS records that fix it, explained for owners, and how to check.
Should You Take Booking Deposits? What It Does to No-Shows
Deposits are the most effective no-show fix a booking-led business has. How much to charge, how to word it, which tools take them, and the two objections.