The figure follows how many osteopaths there are
An osteopath asking what a website costs wants a number, and the number follows one question: one practitioner in one treatment room, or several osteopaths whose names patients look up individually? How many condition pages exist, how the fees page is built and whether booking is wired all sit downstream of that.
One osteopath, one room: Essentials, $500
A single-practitioner practice needs a fast site, a what-we-do page that earns its keep, fees, and a way to book. Essentials covers exactly that: $500, eight pages, two rounds of changes, live in roughly two weeks. Those eight pages have obvious owners:
- What we do, written for a patient rather than a colleague
- What happens at a first visit
- The two or three conditions that bring most people in
- Fees, with the insurers you are recognised by
- Your own profile, carrying your registration number
- Where the practice is, and how to get in
- A booking page
Essentials carries that booking page; the wiring behind it — calendar, deposits, reminders, deliverability — belongs to the next tier.
Several practitioners: Complete, $1,500
Complete costs $1,500 and runs about four weeks: twenty pages, four rounds of changes, and booking connected to the calendar instead of parked next to it. A group practice fills the extra pages without trying:
- A profile per osteopath, each with a registration number and a diary somebody can open directly
- A page for each condition you treat, instead of the best three
- Paediatric or pregnancy-related work in a section of its own, where your registration covers it
- Fees per practitioner and the insurer list, both editable by you
Two clinics, or a diary that misbehaves: Custom
Separate diaries in separate towns, or a practitioner who only opens new-patient slots on certain days, can outrun what off-the-shelf software expresses. That is Custom, quoted after a call. Most practices are not that, and we say so rather than sell it.
Where the booking setup sits in the price
Buy Complete and the booking setup comes with it: a system picked for how the diary runs, joined to Google or Outlook, deposits taken by Stripe, reminders leaving on their own, and the confirmation email checked against a real inbox. On a site you already own, booking is priced within a day and usually takes a week. Your clinic software stays a subscription you pay direct.
Five things that move an osteopathy quote
- How many practitioners need a name and a number. Each is a profile page holding qualifications, registration and areas of focus, plus a bookable link in a group practice.
- How many conditions get their own page. Back, neck, joints, sports injuries and pregnancy-related pain are five different searches. One services list answers none of them.
- Whether anything on the site is a restricted claim. Paediatric osteopathy is the usual case: what may be claimed about it is restricted in the UK and Australia, so the page is written inside those limits and checked. That is writing time, not build time.
- Whether registration has to survive editing. Numbers belong on every profile and in the footer template, not in a paragraph a locum can quietly delete.
- How much arithmetic the fees page does. One initial and one follow-up figure is a paragraph. Fees by practitioner alongside recognised insurers is a table you have to maintain yourself.
None of that is design. A quote dwelling on the look and skimming registration, conditions and fees is pricing the easy half.
If a site already exists
Establish first whether a rebuild is the job at all. A diagnosis costs $299 and the written report arrives inside three days: plain English on what is wrong, a price against each repair, and a verdict on repair versus replacement. $799 covers diagnosis and fixing, about two weeks. Anything larger gets priced once that report exists.
The monthly side
- The domain, in the practice's name, renewed annually
- Your clinic software, paid straight to whoever provides it
- Hosting
- A care plan, if updates, backups and small edits belong to somebody else: $99/mo Basic, $249/mo Growth including four hours of changes, $499/mo Scale
Where this sits
Our osteopathic practice websites are built to that shape at a fixed price. To choose the diary sitting behind the booking button, read booking systems for an osteopathy clinic. To judge the site you have now, run the six phone tests.