The number follows the page count, not the design
Two private practices ask what a site costs and get different answers, and the reason is almost never how it looks. It is how many bookable appointment types you sell, how many fees you are willing to publish, and how many things a patient wants explained before they will hand over a card. A private GP practice carries more of all three than most clinic types, which is why the honest quote is usually the middle package rather than the entry one.
Complete, $1,500: where a private GP site lands
Appointment types, fee pages, explainer pages and GP profiles push a private GP site past eight pages, and Complete is the tier where those pages fit. Twenty pages, live in about four weeks, four rounds of changes, and the booking wired into the practice diary instead of an inbox. The pages go here:
- Booking, with in-person, video and phone as separate types at their own lengths
- Fees, covering consultation lengths, remote appointments, tests, letters and certificates
- One page each for prescriptions, referrals and tests
- A profile per GP, carrying qualifications, registration and areas of interest
- Practice registration and company details shown where your country requires them
- Contact, plus a route for someone registering rather than booking
Essentials, $500: when eight pages really is enough
Essentials runs to eight pages, goes live in about two weeks, and includes two rounds of changes. It fits a single GP with one consultation length, no remote list to explain and one number on the fee page. That practice exists, and it should not be sold twenty pages it will never fill. Most private practices work out during the first content call that they have more to say than eight pages hold.
Booking: in the build, or quoted on its own
On a new Complete build the booking setup is part of the price — the system chosen for how the diary actually runs, joined to Google or Outlook, deposits taken through Stripe, reminders scheduled, and the confirmation emails tested so they reach an inbox instead of a spam folder. Where the site stays and only the booking changes, that work is quoted within a day and normally installed inside a week.
When the site already exists
Spending on a rebuild before anyone has looked at what you have is the expensive order to do this in. Diagnosis is $299 with the report back in three days: what is broken in plain language, what each repair costs, and a straight verdict on fixing versus starting again. Diagnosis and fix is $799 and about two weeks of work. A rebuild is quoted after that report, never in place of it.
What it costs once it is live
- The domain, renewed yearly in the practice's own name
- Your practice software, billed to you directly by Semble, Meddbase, Cliniko, Jane or Zanda
- Hosting
- A care plan, if upkeep should belong to somebody: Basic $99/mo, Growth $249/mo with four hours of changes, Scale $499/mo
Five things that move the quote
- How many appointment types you sell. A 15-minute consultation, a 30-minute one, a video slot and a phone slot are four bookable things with four durations, not one.
- Whether fees are one price or a table. A single consultation fee is a paragraph. Consultation lengths plus tests, letters and certificates is a page somebody has to keep current.
- How many explainer pages you need. Prescriptions, referrals and tests are three. A practice that also does travel health or occupational work has more.
- How many GPs need a profile. Each one is a page with qualifications and a registration number, and each is a name patients search for.
- What your country makes you display. Practice registration and company details vary by market; the country pages cover which set applies where you practise.
Visual complexity is not on that list. A quote that prices the design heavily and the page count lightly has priced the wrong half of a private GP website.
Where this sits
Our private GP practice websites are built to that page structure at the fixed prices published here. If the site you already own takes calls instead of bookings, start with why a private GP site gets no bookings, or audit it yourself with the six phone tests.