For CrossFit boxes and functional fitness gyms

A functional fitness gym website that gets the nervous beginner through the door

The beginner is intimidated. The site has to lower the barrier with a clear intro path, honest membership pricing and coaches who look like people, then book the first session.

What a functional fitness gym website is for

One job, done properly

The person searching for a CrossFit box or functional gym is often intimidated before they arrive. They have heard it is hard, they are not sure they are fit enough, and they do not know what a WOD is. The website has to lower the barrier: a clear first step, coaches who look like real people, membership prices stated, and the reassurance that everyone started somewhere. Then it has to book the intro.

We build functional fitness gym sites for the nervous beginner and the travelling athlete alike. An intro path stated plainly and bookable in one tap. A live class schedule from your platform. Membership pricing on one page. Coach pages with certifications and personality. A drop-in page. And real photography of real members, with permission, that says you belong here.

Sound familiar?

The problems we hear most from functional fitness and crossfit boxes

  • Beginners do not enquire

    A clear, low-pressure first step on the home page, bookable in one tap, with the process explained.

  • Pricing hidden behind a form

    Membership tiers with prices and inclusions, stated on the site.

  • Travelling athletes cannot find the drop-in

    A drop-in page with price, booking and what to bring.

What it has to do

What a functional fitness gym website must get right

  • Intro path stated and bookable

    Trial, foundations, classes, explained and enforced where needed.

  • Live class schedule

    From Wodify, PushPress, TeamUp, Glofox or Mindbody.

  • Membership pricing page

    Tiers, prices, inclusions, sign-up.

  • Coach pages

    Certifications, personality, real photos.

  • Drop-in page

    Price, booking, what to bring.

  • Real member photography

    With permission, compressed automatically.

Booking tools

Works with what you already use

If your team already knows one of these, you keep it. We embed it, style it to match, and connect the calendar.

  • Wodify
  • PushPress
  • TeamUp
  • Glofox
  • Mindbody
Also in studios and gyms

Related specialisms

The same build, tuned for a neighbouring practice type. Or go back to studios and gyms in general.

Questions

What functional fitness and crossfit boxes usually ask first

Which platforms do boxes use?

Wodify, PushPress, TeamUp, Glofox and Mindbody. All handle class schedules, memberships, intro sessions and check-in. Wodify and PushPress are built for this world and integrate with workout tracking.

How do we handle the foundations or on-ramp?

With a clear intro path on the site: free trial or no-sweat intro, then foundations, then classes. The booking enforces it where your model requires, and the site explains why it exists, because beginners find it reassuring rather than off-putting when it is explained.

Should we publish membership prices?

Yes. Hidden gym pricing is the top reason people do not enquire. Unlimited, limited and open-gym memberships with prices and what is included, on one page.

What about drop-ins for travelling athletes?

A drop-in page with price, how to book and what to bring. It is searched constantly and is easy revenue.

Where we work

Built to the rules and payment habits of your country

Membership contract rules, consumer cancellation rights and child-safeguarding requirements differ by country. The country pages below cover what applies where you work.

Next step

Tell us about your functional fitness gym

What you do, how people book you now, and what is going wrong. You get a fixed price and a live date within one business day, and if we are not the right studio for it, we say so.