Writing

Hospitality: what we have had to fix

20 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.

20 articles
5 min read

A Booking Engine on Your Own Site: The Setup

How to put a reservation or booking engine on a hospitality website, from choosing the system to the Book button, the tracking and the monthly test.

GuidesHospitality
5 min read

Does This Cover Coworking Spaces and Campsites?

Yes. Twelve kinds of hospitality and experience business, each with its own sub-page, because a restaurant and a glamping site book very differently.

GuidesHospitality
4 min read

How Do We Present Prices Honestly? For Hospitality

Show the total including tax and mandatory fees, say what from-prices are from, and state deposits and cancellation before checkout. The short version.

GuidesHospitality
5 min read

Photos That Do Not Do the Place Justice: The Fix

Guests book on pictures. How to plan a hospitality photography shoot, what to shoot for each kind of business, and how to publish it without a slow site.

GuidesHospitality
4 min read

Why Your Hospitality Website Is Not Getting Bookings

Guests visit and still book on the marketplace, or phone to ask. Eight reasons a restaurant, B&B, holiday let or experience website fails to convert, in order.

GuidesHospitality