How Is This Different From General Tutoring?
The direct answer for children's tutoring: the parent is the buyer and the child is the student, so the site sells progress, safety and fees, not lessons.
Writing
Strategy: what we have had to fix
16 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
Yards or Individual Owners? The Equine Answer
The direct answer for equine vets and farriers: serve both, and give yard managers their own page covering multiple horses, shared visit fees and account terms.
Online Training: Does It Belong on the Site?
The direct answer for dog trainers: yes, if you offer it. A page for online consults and courses, saying where you offer them, with booking attached.
Do You Cover IT Support for Businesses?
Yes, as a separate route: support plans, response times and an enquiry form, because a business buyer and a cracked-screen customer want different things.
Consumers and Business Buyers Mixed: The Website Fix
A cracked screen customer and an office manager buying IT support need different pages. How a repair website separates the two routes on one site.
Does This Cover Celebrants and Will Writers?
Yes. Funeral directors, celebrants, memorial masons and will writers serve the same families at different moments, and each needs a different site.
Why Book Direct Rather Than Through the Marketplace?
Commission, the guest relationship and the rules on rate parity. What direct booking is actually worth to a hospitality business and how to ask for it.
Paying Commission on Your Own Guests: The Website Fix
Guests search your name, visit your site, then book on the marketplace because it cannot take the booking. How a website with reservations stops the leak.
Does This Cover Venues and Caterers? The Answer for Events
Yes. Why venues, caterers, party hire and entertainers book differently from photographers, and what changes on the website for each kind of events business.
Does This Cover Doulas and Hypnotherapists? The Answer
Yes. Why a coaching practice website build has a sub-page for each practice type, from life coaches to doulas, and what changes between them.
Does This Cover Driving Schools and Detailers Too?
Yes. Why the automotive category includes driving instructors, detailers, tyre shops, body shops and glass repairers, and why each gets its own sub-page.
Does This Cover Vets as Well as Groomers? The Answer
Yes. Why a vet clinic, a dog daycare and a mobile groomer each get their own sub-page, what changes between them, and what stays the same.
We Post a Lot on Instagram. Does the Website Matter?
Instagram is where studios build community and the website is where strangers become members. What each does that the other cannot, how they work together.
Do I Need More Than a Facebook Page and a Phone Number?
An honest answer for tradespeople: when a Facebook page and Google Business Profile are enough, what a website adds that they cannot.
We Take Bookings on Fresha. Do We Need a Website Too?
A salon on Fresha or Booksy has a booking page already. What the platform profile does and does not do, what a website adds in search.
Marketplace Bookings vs Your Own Site: Who Owns the Client
Fresha, Treatwell, Booksy and the rest bring new clients and keep the relationship. What a marketplace really costs, when to use one, and how to move clients.