A First-Visit Page: The Children's Dental Setup
How to build the first-visit page on a children's dental practice website so a worried parent stops ringing reception and books the appointment instead.
Writing
Content: what we have had to fix
61 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
A Page Per Treatment and Aligner Brand: The Ortho Setup
How to structure an orthodontic site so fixed braces, ceramic, lingual, Invisalign, Spark and retainers each get their own page, price and booking button.
A Page Per Procedure: The Specialist Dental Setup
How to build a page for each procedure on an oral surgery or periodontal website: what happens, anaesthesia options, recovery day by day, fees and booking.
What-to-Do-Now Guidance: How to Set It Up
How to build the what-to-do-now section on an emergency dental page: the structure, the ownership, the review cycle, and why a web team never writes it.
Patients Call Before They Read Anything
Emergency callers ask the same three questions all day. What that costs a practice, and how an emergency dental website answers before the phone rings.
A What-Happens Page: The Hygiene Clinic Setup
How to build the what-happens page on a hygiene clinic website: what to cover, how to write it without straying into clinical advice, and where the button goes.
Direct-Access Messaging: The Hygiene Clinic Setup
How to set up direct-access messaging on a hygiene clinic website: where the wording goes, what the booking flow collects, and what to check first.
How Do We Handle Patients Travelling From Abroad?
The direct answer for cosmetic and implant clinics: a dedicated page with timelines, visit counts, video consultations and aftercare, or a clear no.
A Page Per Treatment: The Cosmetic Clinic Setup
How to structure treatment pages on a cosmetic and implant clinic site: which treatments get a page, what goes on each one, and the fields behind them.
Building a Parent FAQ for a Party Venue Site
How to build the parent FAQ page on a children's party venue website: which questions to answer, how to word them, where to link it and how to keep it current.
Package Questions All Day: What a Website Fixes
Party venues answer the same package questions every week. What they cost you, and how packages by age with price per child answer them before the phone rings.
Nursery Fees and Funding Confusion: The Fix
Session types, extras, deposits and funded hours on one editable nursery fees page that matches your invoicing, so the first bill holds no surprises.
Programme Published as a PDF: What a Site Fixes
The holiday programme as a PDF costs a club bookings every holiday. What it costs, and how programme pages by week and age group replace it.
How Should We Publish the Programme? For Clubs
The direct answer for after-school and holiday clubs: a page per holiday or term showing the programme by day and age group, with prices, bookable in place.
How Sessions Work: The Children's Tutoring Setup
How to build the how sessions work page on a children's tutoring website, from assessment to trial to weekly slot, so a parent books without ringing first.
How Do We Report Progress? The Answer for Parents
The direct answer for children's tutors: publish how parents hear about progress, session notes, half-term check-ins and written reports, and keep to it.
Copy Aimed at the Student, Not the Parent
Most children's tutoring websites are written to the learner while the parent pays. What that costs, and how to rewrite the pages for the buyer.
What Do New Parents Ask? Baby Classes Answered
The questions new parents actually ask a baby class business: parking, buggies, feeding, what to bring, crying. Answer them on one page and the enquiries stop.
Parents Unsure Which Class: The Baby Class Fix
New parents think in months, not class names. Why age bands belong at the top level of a baby class website, and how to write them so parents self-select.
First-Class Page: The Baby Class Website Setup
How to build the first-class page for a baby class site: parking, buggies, feeding, what to bring and what if the baby cries, answered before booking.
Service Pages: The Vet Practice Website Setup
How to build service pages for a veterinary practice website: which ones to make, what belongs on each, and how to connect them to fees, plans and booking.
Overnight and House Sitting? The Answer
The direct answer for pet sitters: overnight stays and house sitting need separate pages with their own prices, because the arrangement and the trust differ.
No Sense of What a Visit Involves: The Fix
Owners cannot picture a thirty minute pet sitting visit, so they compare on price. How to show what each visit type includes, and what lands on their phone.
Cats, Dogs, Small Animals? The Answer
The direct answer for pet sitters: say which animals you take, price each visit type separately, state your limits, and give cat sitting its own page.
Service Pages for an Equine Practice Website
How to build service pages for an equine vet or farrier site: one page each for vaccinations, dentistry, lameness, shoeing and trimming, built from records.
Group or Solo Walks? What Your Website Should Say
The short answer for dog walkers: explain both, with prices and group size limits stated, because owners care how many dogs are walked together.
Areas and Times? The Answer for Dog Walkers
The short answer for dog walkers: area pages, plus a plain line on your walking windows, so owners know before they enquire whether you fit.
How Do We Explain Our Training Methods?
The direct answer for dog trainers: plainly. Your approach, the qualifications and memberships behind it, and what a class or session actually looks like.
The Daily Routine Page: A Daycare Website Setup
How to build the page that shows an owner what a day at your daycare or boarding kennel actually looks like, hour by hour, and why it books the assessment.
Cattery Requirements Page: Vaccinations and What to Bring
How to build the requirements page on a cattery website: vaccination timing, flea and worm treatment, what to bring, and how to confirm it all at booking.
Price Tables on a Repair Website: How to Set Them Up
How to build price tables on a repair website: what to price, how to structure them by model or item, keeping them editable, and matching the booking flow.
The 9 Pages a Repair Business Website Needs
The nine pages a repair business website needs, from Book a repair to Business IT support, what goes on each, and how to build them in stages.
Services Described in Jargon: The Practice Fix
Clients search in their own words and your service pages answer in yours. How a practice website rewrites the services so people find and recognise them.
Service Pages in Plain Words: How to Build Them
How to structure and write service pages for a practice website so each one ranks on its own, answers what the client actually asked, and books the meeting.
The 9 Pages a Practice Website Needs, and What Each Does
The nine kinds of page a law, accountancy, broking or advisory website needs to book consultations and rank for services, and what belongs on each.
Families Unsure What Happens Next: The Website Fix
The page a funeral website most needs is the one explaining the first days. What goes on it, how to structure it, and how to write it plainly.
The 8 Pages a Funeral Website Needs, and What Goes on Each
The eight pages a funeral director, celebrant, memorial mason or will writing website needs, what belongs on each, and how to build them in stages.
A What Happens Next Page: The Funeral Website Setup
How to build the step-by-step page a family reads at 2am: what to do when someone dies, in order, in plain words, with the number beside every step.
Online Lessons Too? The Answer for Lessons
A direct answer for tutors, teachers and schools: yes, and online lessons need their own page explaining the platform, the setup and what the learner needs.
A Page Per Subject or Instrument: How to Set It Up
How to build subject and instrument pages on a tutoring, music or language school website so each one ranks, answers the parent, and books a trial.
The 9 Pages a Hospitality Website Needs, and What's on Each
The nine kinds of page a restaurant, B&B, holiday let, campsite or experience website needs, what belongs on each, and how to stage the build.
The 8 Pages a Creative Business Website Needs
The eight pages a photographer, planner, DJ or florist website needs to turn the portfolio into a booked date, and what goes on each.
Specific Who-and-What Pages: The Coaching Website Setup
How to build the who-and-what pages on a coaching or therapy website: the fields, the template, the URLs, the links and the booking hand-off.
The 8 Pages a Coaching Website Needs, and What Goes on Each
The eight pages a coach, hypnotherapist, holistic therapist or doula website needs to say who you help, state prices and book the first session.
Copy That Describes Nobody: The Coaching Website Fix
'Helping you live your best life' loses the client with a specific problem. How a coaching or therapy website says who it helps, page by page.
The 9 Pages a Childcare Website Needs, and What Goes on Each
The nine pages a nursery, club or agency website needs to reassure the parent and book the viewing, what goes on each, and how to build them in stages.
Fees and Funding Page: The Childcare Website Setup
How to build the fees and funding page for a nursery, club or class website: sessions, fees, what is included, funding schemes and how to apply, as records.
Fees and Funding Confusion: The Childcare Website Fix
Every parent asks how much and whether funding applies. What goes on one plain fees and funding page for a nursery, holiday club or baby class website.
The 9 Pages a Garage Website Needs, and What Goes on Each
The nine pages an automotive business website needs, from Book online to Reviews, what each must contain, and how to build them in stages without a developer.
The 9 Pages a Pet Business Website Needs
The nine pages a groomer, daycare, cattery, vet or walker website needs to reassure the owner and book the slot, what goes on each, and how to build in stages.
Instructor Pages: How to Set Them Up on a Studio Website
Members follow instructors. How to build instructor profiles as records with a photo, what they teach, their approach.
The 8 Pages a Studio Website Needs, and What Goes on Each
The eight kinds of page a yoga, Pilates, fitness or dance studio website needs to sell intro offers and fill classes, what belongs on each, what to leave off.
The 8 Pages a Trade Website Needs, and What Goes on Each
The eight kinds of page a plumber, electrician, builder or landscaper website needs to produce calls and quotes across the towns it serves.
A Page Per Service and Per Area: The Trade Website Setup
How to structure service pages and area pages for a trade website so they rank for '[service] [town]' across your patch, convert to calls and photo quotes.
Stylist Profiles With Their Own Booking Button: The Setup
Clients follow stylists, not salons. How to build stylist profiles that convert a personal Instagram following into bookings: the fields, the Book-with link.
The 8 Pages a Salon Website Needs, and What Goes on Each
The eight kinds of page a salon or barbershop website needs to fill chairs and rank for services, what belongs on each, what to leave off.
The 9 Pages a Clinic Website Needs, and What Goes on Each
The nine kinds of page a physio, chiro or allied health clinic website needs to book patients and rank for conditions, what belongs on each, what to leave off.
Condition Pages in the Patient's Words: How to Set It Up
How to build condition pages for a clinic website that rank for what patients actually search, explain the clinic's approach without making claims.
A Page Per Practitioner and Per Location: How to Set It Up
How to structure practitioner profiles and location pages on a clinic website so patients choose a person and a place with confidence, each page ranks locally.
The 9 Pages a Dental Practice Website Needs
The nine pages a dental practice website needs to book patients and rank for treatments, what belongs on each, what to leave off.
A Page Per Treatment, Written for Patients: How to Build It
How to structure and write treatment pages for a dental practice website so they rank for the treatment plus your town, answer what patients actually ask.