Emergency Dentist Site: Template or Custom Build
Template or custom for an emergency dental service website: what each costs, where templates break under emergency traffic, and which pays back sooner.
Writing
Decisions: what we have had to fix
44 write-ups from production, newest first. Each one is a problem hit on a real project and how it was diagnosed and fixed.
Denture Clinic Website: Template or Custom Build
Template or custom build for a denture clinic website: what each costs, what each produces in consultations and repairs, and how to tell which one you need.
Hygiene Clinic Website: Template or Custom Build
Template or custom build for a hygiene clinic website: what each costs, what each returns in six-monthly patients, and how to tell which one you need.
Cosmetic Dental Website: Template or Custom Build
Template or custom for a cosmetic and implant clinic site: what each handles, where templates break on galleries and finance, and which pays back sooner.
Adding Cosmetic Work: Same Site or a New One?
The direct answer for a general practice adding cosmetic dentistry: usually one site with its own cosmetic section, landing page and separate booking route.
Party Venue Website: Template or Custom Build
When a template is enough for a children's party venue and when a custom build pays back sooner, judged on packages, room availability, add-ons and deposits.
Nursery Website: Template or Custom Build
Template or custom build for a day nursery website: what each costs, what each does to occupancy, and how to tell which one your setting actually needs.
Families and Candidates on One Site? The Answer
The direct answer for nanny and au pair agencies: one site, two clear routes from the first screen, with separate pages and separate forms for each audience.
Nanny Agency Website: Template or Custom Build
When a template is enough for a nanny or au pair agency, when it costs you placements, and how to work out which side of the line your agency sits on.
Club Website: Template or Custom Build
Template or custom build for an after-school and holiday club website: what each costs, what each fills in booked days, and how to tell which one you need.
Children's Tutoring Website: Template or Custom Build
Template or custom build for a children's tutoring website: what each costs, what each produces in enrolled families, and how to tell which you need.
Babysitting Website: Template or Custom Build
Template or custom build for a babysitting service website: what each costs, what each does with rates, vetting and last-minute bookings, and which pays back.
Baby Class Website: Template or Custom Build
Template or custom build for a baby class business website: what each costs, what each produces in term enrolments, and how to tell which one you need.
How Should Baby Class Age Bands Work?
The direct answer on baby class age bands: how many, where the boundaries go, how to explain the focus of each, and what to do when a baby is on the edge.
Vet Practice Website: Template or Custom Build
Template or custom build for a veterinary practice website: what each costs, what each produces in registered clients, and how to tell which one you need.
Pet Sitting Website: Template or Custom Build
Template or custom for a pet sitting business website. What each one does with trust, visit pricing, area pages and key handling, and which pays back sooner.
Mobile Grooming Website: Template or Custom Build
Template or custom build for a mobile dog grooming website: what each costs, what each produces in booked drives, and how to tell which one you need.
Equine Practice Website: Template or Custom Build
Template or custom build for an equine vet or farrier website: what each costs, what each returns in yards won, and how to tell which one you need.
Dog Walking Website: Template or Custom Build
Template or custom build for a dog walking business website: what each costs, what each brings in regular weekly clients, and how to tell which you need.
Classes and One-to-Ones on the Same Site?
The direct answer for dog trainers: yes, on one site, but clearly separated. Classes book as places, behaviour consults book as appointments with intake.
Dog Training Website: Template or Custom Build
Template or custom build for a dog training and behaviour website: what each costs, what each produces in filled courses and consults, and which you need.
Daycare and Boarding Website: Template or Custom
Template or custom build for a dog daycare and boarding website: what each costs, what each fills in the quiet months, and how to tell which you need.
Cattery Website: Template or Custom Build
Template or custom build for a cattery website: what each costs, what each produces in booked nights, and how to tell which one your cattery needs.
Grooming Salon Website: Template or Custom Build
Template or custom build for a dog grooming salon website: what each costs, what each produces in new regular dogs, and how to tell which you need.
Repair Site: Template or Custom, Which Pays Back First
Template or custom build for a phone, appliance, bike, jewellery or IT repair website: what each costs, and what each produces in booked repairs.
Does This Cover Estate Agents and Consultants?
Yes, and each profession gets its own page, because a valuation booking and a solicitor's consultation are different flows with different rules.
Practice Website: Template or Custom, Which Pays Back
Template or custom build for an accountancy, law firm, broker or adviser site: what each costs, and which one actually books the first meeting.
Funeral Website: Template or Custom, and How to Decide
Template or custom build for a funeral director, celebrant, memorial mason or will writer: what each does well, and where a template stops working.
Teaching Website: Template or Custom, What Pays Back
Template or custom build for a tutor, music teacher, language school or class provider: what each costs and what each produces in enrolments.
Does This Cover Coworking Spaces and Campsites?
Yes. Twelve kinds of hospitality and experience business, each with its own sub-page, because a restaurant and a glamping site book very differently.
Hospitality Website: Template or Custom, Which Pays Back
Template or custom build for a restaurant, B&B, holiday let or experience website: what each costs, and which one takes the booking back from the marketplace.
Creative Business Website: Template or Custom, Which Pays
Template or custom build for a photographer, planner, DJ or florist website: what each costs, what each produces, and how to tell which you need.
Coaching Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a coach, hypnotherapist or therapist website: what each costs, what each produces in booked first sessions, and how to decide.
Childcare Website: Template or Custom, Which Pays Back
Template or custom build for a nursery, holiday club, baby class or nanny agency website: what each costs, what each produces in viewings and places.
Automotive Site: Template or Custom, Which Pays Back First
Template or custom build for a garage, MOT centre, tyre shop or detailer website: what each costs, what each produces in booked cars.
Pet Business Website: Template or Custom, Which Pays Back
Template or custom build for a groomer, daycare, kennel or dog walker website: what each costs, what each produces in new clients.
Studio Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a yoga, Pilates or fitness studio website: what each costs, what each produces in intro offers and members.
Trade Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a plumber, electrician, builder or landscaper website: what each costs, what each produces in jobs.
Salon Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a salon or barbershop website: what each costs, what each produces in bookings.
Clinic Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a physio, chiro or allied health clinic website: what each costs, what each produces in booked patients.
Dental Website: Template or Custom, Which Pays Back Sooner
Template or custom build for a dental practice website: what each costs, what each produces in new patients.
We Have a Website. Do We Need a New One? For Dentists
A ten-minute assessment for a dental practice with an existing website: the tests that show whether it needs fixing, rebuilding or leaving alone.
When a Cheap Fix Costs More: Three Rescues That Said Rebuild
Three anonymised website rescues where the client asked for a small fix and the diagnosis said rebuild. What each fix would have cost and hidden, and the call.
When Not to Use Next.js: An Honest Guide for Business Sites
Next.js is our default and still the wrong choice for many business sites. When WordPress, a static generator or a hosted builder serves the client better.